Posted on February 5, 2026 | by news-summaadvisory

Wiser Research: Mexico Consumer Insights Report: Understanding the Context Behind “Pay-to-Play” and Fee-Based Loyalty Programs

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The Partnership Imperative: What TBH Loyalty™ Toronto Revealed About the Next Era of Canadian Loyalty

There is an unmistakable shift underway in Canadian loyalty marketing — and if one event crystallized it this Spring, it was The BIG Handshake Loyalty™ (TBH™) Toronto. Held in April 2026, and true to its tagline as “loyalty’s friendliest meet-up,” TBH™ brought together a remarkable cro..

Optimove Insights: Nearly Half of Mother’s Day Shoppers Use AI Tools, and 64% Are Open to Buying from a Brand They Have Never Tried

New Optimove Report Reveals Mother’s Day 2026 as a Dual Moment for Brands to Win New Customers and Protect Existing Ones NEW YORK, NEW YORK – APRIL 26, 2026 – (GLOBE NEWSWIRE) — Optimove, the creator of Positionless Marketing, today released its 2026 Mother’s Day Shopping Re..

#766: Best of the Back Catalogue | Skywards: Emirates & Flydubai Loyalty – Dr Nejib Ben Khedher

In this episode of Best of the Back Catalogue, airline loyalty programmes set the benchmark for scale, data, and revenue. Emirates Skywards stands out as a leading example. Dr. Nejib Ben Khedher shares how the programme has evolved over time, from digital transformation to delivering real value for ..