Posted on August 22, 2022 | by news-summaadvisory

A Content Marketing Refresh in 13 Steps

It never hurts to brush up on your SEO practices. Check out these 13 steps to a content refresh of your website, according to a piece in Multichannel Merchant, that can help drive SEO, improve engagement and increase the relevancy of your brand.

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Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach

The Big Green Egg bills itself as a premium outdoor lifestyle brand. But what that means has changed since its founding in the ’70s, said Michele Morris, Head of U.S. Marketing for Big Green Egg. To breathe “new life” into the brand, the grill brand is evolving its marketing strategy, bringing..

Shoppers From Generative AI Browse More, Convert Less

Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe. Adobe’s data is based on online transactions, more than 1 trillion U.S. web visits and a consumer surv..

Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate

After customer surveys, Furniture.com transforms to a marketplace from a lead generator with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. Customers wanted it. Its retail vendors wanted it. And now, Furntiure.com has it: A buy button. For years, Furnit..