Building on their suite of financial products, today, April 17, 2023, Apple launched a high-yield savings account in partnership with Goldman Sachs, with no minimum balance or monthly fees.
Users of the Apple Card can set up a savings account directly through the Wallet, taking advantage of the 4.15% APY, which is more than ten times the national average for yield rates, as per the FDIC’s recent census.
The Apple Wallet will now include a savings dashboard, allowing users to track their account balance and interest. The company’s cashback solution, Daily Cash, will automatically add to the saved balance, and users can deposit additional funds through linked bank accounts or their Apple Cash balance.
The firm’s representatives say the savings account adds to their goal to support customers in leading “healthier financial lives.”
“Savings helps our users get even more value out of their favorite Apple Card benefit — Daily Cash — while providing them with an easy way to save money every day,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Wallet.
“Our goal is to build tools that help users lead healthier financial lives, and building Savings into Apple Card in Wallet enables them to spend, send, and save Daily Cash directly and seamlessly — all from one place.”
Twitter is, however, filled with skeptics, voicing concerns about anti-competitivity and the growing threat to regional banks.
Others are puzzled by Goldman Sachs’ backing of the product, questioning the finance giant’s fintech arm, Marcus, high-yield savings account’s lower rate, and its position as a potential competitor.
RELATED: What’s Going Wrong at Goldman Sachs’ Marcus Consumer Bank Unit
-
Isabelle is a journalist for Fintech Nexus News and leads the Fintech Coffee Break podcast.
Isabelle’s interest in fintech comes from a yearning to understand society’s rapid digitalization and its potential, a topic she has often addressed during her academic pursuits and journalistic career.