Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK — Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing […]
Clarivoy partnership would mark the first of Effectv’s measurement offerings across verticals in new Suite of Attribution Solutions NEW YORK — Today Effectv, the ad sales division of Comcast Advertising, and Clarivoy, the auto industry’s leading provider of multi-touch sales attribution and advanced identity resolution, announced their intention to partner to deliver attribution for automotive advertisers across […]
Acquisition, new Head of APAC appointment, and developing its product offering are all central to supporting the company’s growth ambitions SYDNEY & SINGAPORE — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that the business continues to expand its APAC offering after achieving a fully organic […]
AUSTIN, Texas — MNTN, the Hardest Working Software in Television™ and trailblazer in streaming TV advertising, has been named one of the Ad Age Best Places to Work 2025, an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. This marks MNTN’s second consecutive […]
Digital marketing growth platform provides conversational AI and AI-powered lead management NEW YORK, NY — LocaliQ, Gannett Co., Inc.’s (NYSE: GCI) Digital Marketing Solutions (DMS) business, has launched Dash by LocaliQ, an Artificial Intelligence (AI) lead management SaaS solution to harness lead conversion. With its comprehensive suite of features, AI agents, advanced automation capabilities and AI-powered reporting, […]
Romasco’s appointment reflects OpenX’s ongoing commitment to delivering best-in-class monetization through more effective publisher and buyer connections PASADENA, Calif. — OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of Tyler Romasco to SVP, Global Publisher Development, from VP, US Publisher Development. The expansion of Romasco’s role strengthens OpenX’s […]
FOX Sports alum Donnelly to grow VideoAmp sports practice NEW YORK — VideoAmp, a media measurement company transforming advertising, has appointed Dan Donnelly as Head of Sports Strategy to accelerate growth for its sports practice and enhance the company’s measurement efforts within the industry. “VideoAmp could not be more excited to welcome Dan on board […]
SAN FRANCISCO — LifeStreet, a leader in AI-powered media buying, today announced its strategic market expansion into non-gaming verticals. Over the past year, LifeStreet has released a series of new features to its media buying platform, Nero, so that the world’s biggest performance marketers can leverage in-app advertising to achieve their growth goals. “Companies across […]
Perion Announces Transformational ‘Perion One’ Strategy, Unifying All of Its Technologies and Brands
Strengthening Leadership Team and Optimizing the Company Structure to Better Capture Growth Opportunities NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, announced today the launch of its “Perion One” strategy. This strategy will unify the Company’s brands and technologies into one […]
Premieres exclusively on Roku’s Sports Zone, the week of Feb. 3 Links to promos here and here NEW YORK — ADWEEK, the leading resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’s #1 TV streaming platform*, for “Best of Big Game Commercials,” a one-stop shop for fans who want […]