As the IRS confronts cuts and restructuring, fast-moving AI identity fraud is a growing threat. Can the agency meet the challenge? The Internal Revenue Service (IRS) is at something of an existential crossroads. More than 22,000 IRS workers have signed the Trump Administration’s deferred resignation offer, which allows employees to go on leave with pay […]
StratLX founder, Andreanne Rondeau, is one of the Loyalty Academy’s nearly 1100 CLMPs worldwide. We wanted to get a point of view from this community on what attendees learn from being at CRMC. But Andreanne also weighs in on CRMC 2024’s theme related to the impact of AI and her experience marketing to customers with a distinctive […]
U.S. CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO – April 17, 2025 – 10Fold, a leading business-to-business (B2B) Deep Tech communications and content agency, today released the 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call report. The findings reveal a shifting landscape […]
Over the last 3 decades in the Customer Loyalty business, I have been asked multiple times, “Are Loyalty programs still relevant?”. This is a worthy question to ask after decades from the first loyalty program. Here’s my take on why Loyalty programs remain relevant over multiple decades, and it can be summed up in one […]
In a thriving U.S. tourism market valued at over $800 billion, customer retention is more important than ever. Recognizing this, Brightline officially launches its new loyalty program, Brightline Rewards, powered by Antavo Loyalty Cloud. Launching today, the program offers a simple, flexible way for riders to earn and redeem points. As the only privately owned […]
Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work. That’s just one of the core findings from the company’s 2025 State of Video Report. Only 28% of the more than 1,300 professionals surveyed spend more time […]
Global News Roundup from The Wise Marketer From the Editor As a market researcher, I do love a longitudinal study that reveals insights that tug at the conventional thoughts of the day. This morning we came across a report from the restaurant sector, which has seen an immense rush towards loyalty programs and use of […]
Why Enrollment Automation and Operational Excellence Win in Customer Loyalty Criteria to Determine My Favorite Loyalty Program When I’m asked to name my favorite loyalty program, the answer is always met with surprise. Most people posing the question anticipate the response to be a leading frequent flyer or hotel program, or possibly one of the […]
In this episode I am delighted to interview Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite book and loyalty programmes, her background in loyalty […]
Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content. Chief Marketer Network publication AdExchanger chats with […]