When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, technology’s progress promised efficiency, but it also added complexity. At B2B companies, the average marketing tech stack consists […]
Among all the noise surrounding AI Overviews and SGE in the last few months, one factor has rather quietly emerged as the on-page ranking key in the wake of the March core update. We’re talking about topic authority (which this report from June brings into focus). It shouldn’t be surprising to today’s SEO experts that […]
According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration. The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s working, what’s […]
Take-Aways from this great event include solution examples for Personalization and Customer Loyalty eTail Boston 2024 took place August 12-15 at Boston Marriott Copley Place in Boston. The event was well attended and packed with thought-provoking content that frankly blew the minds of the Wise Marketer team in attendance. It was a refreshing opportunity to […]
PARIS, Aug. 12th, 2024 – PixMob, global leader in wireless lighting technology, helped transform the Olympic fan experience and create a new dimension of audience participation at yesterday’s Closing Ceremony with its immersive lighting tech, the Moving Visual Transmitter. Transforming Crowds into Living Screens PixMob technology lit up 70,000 fans at the Stade de France for the Olympics […]
The Wiser Loyalty Series podcasts for Let’s Talk Loyalty leans into the expertise of the Wise Marketer Group team of CEO, Bill Hanifin, and CMO, Aaron Dauphinee. The pair have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation as a podcast series. Each month they select constructs from a specific course in […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a multi-channel marketing platform. When […]
Sam’s Club, Forever 21, Chick-fil-A, and Walmart are among the favorites. Where else are they shopping in 2024? Sam’s Club reports its Gen Z memberships are up 63%, the most growth of any generation. This age group’s frugality is one possible reason. If so, where else does Gen Z shop? For post-pandemic Gen Zers, “clubbing” […]
Partnership Combines AnswerRocket’s GenAI Analytics Platform with Kantar’s Market Expertise to Deliver Rapid Insights for Brands Worldwide ATLANTA, GA and NEW YORK, NY – August 13, 2024 – AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI […]
SheerID survey shows that gated, exclusive offers for consumer communities are the key to winning — and keeping — new customers in a price-shopping economy PORTLAND, Ore. Aug 12. — (BUSINESS WIRE)–SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into discounts in response to pushback […]