[Editor’s note: I recently appeared on the Podcast Gurus podcast, where I talked about podcasting and how it has impacted our business. My interviewer, Guillaume Jouvencel, penned this article about our discussion.] The Fintech industry is constantly evolving, and podcasts are a great way for people in the industry to share ideas and build a […]
Today, May 29th, the company announced enhanced capabilities for Contentful Studio. Contentful announced the general availability of its second product, Contentful Studio, in March to provide designers, marketers, and content editors with powerful tools to assemble intelligent experiences at scale. Now Studio also helps improve security settings to give teams more power and control, improves Server-Side Rendering […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The Langham Hospitality Group recently launched its “Brilliant by Langham” loyalty programme after a comprehensive two year project, led by Susan Nisbet, their VP of Loyalty. Langham Hospitality Group is the wholly-owned subsidiary of Great Eagle Holdings, which operates a family of […]
The CRMC conference is the premier retail loyalty marketing event in the US, and it took place May 20-22 in Chicago. This year’s theme was “Connecting Customer Behaviour to Emerging Applications in Marketing.” Over 300 brand marketers gathered to learn, share, and network with each other. The Wise Marketer’s Aaron Dauphinee was on site doing […]
The class-action lawsuit against Navy Federal has financial institutions revisiting their fair lending practices and considering how AI fits in. For Amount’s director of decision science, Garrett Laird, the conversation is nuanced. According to CNN, the close-to-29-point gap in Navy Federal’s approval rates was the widest among the top 50 mortgage lenders in 2022. It […]
Here is another use case for generative AI. BNPL giant Klarna is using Gen AI to run marketing campaigns and generate images. The company is using Gen AI tools such as DALL-E, Firefly, and Midjourney to generate images, which alone saved the company $6 million. But it is not just about saving money. These images are also […]
Americans today are dealing with a healthcare affordability crisis. With inflation at its highest in 40 years, consumers face progressively unaffordable prices, higher-deductible health plans, and more copays, all putting a financial strain on the average U.S. household. In the last five years, family coverage premiums have increased by 22% and deductibles have risen at […]
An executive interview with James Berry, Managing Director, Commercial at Valuedynamx As we near the midpoint of 2024, interest in customer loyalty marketing has risen to new heights. Brands across all business segments—mainstream retail to hospitality to financial services—are investing heavily in their customers. The wisdom of these customer-centric strategies is that they meet the […]
We’ve witnessed a significant surge in the size and complexity of B2B buying groups recently. According to Forrester, typical B2B buying groups now consist of 6-10 (or more) decision-makers. Additionally, Ebsta highlights the importance of nurturing relationships with 10-12 buying committee members to enhance win rates and reduce sales cycles. What’s more, Pipeline360’s recent research […]
The Buy-Now-Pay-Later market in Mexico is evolving beyond the realm of digital commerce, also emerging as a viable alternative to cash for in-store transactions at brick-and-mortar establishments. In the past few years, several BNPL providers have popped up in the country to address the underbanked, a segment of the population that accounts for nearly half […]