The banking industry has been shifting its focus more and more to online banking and banking apps over recent years, moving away from face-to-face banking as the British high street continues to dwindle and physical bank branches become less and less common. However, can this growth towards online banking continue? And is this really what […]
Enhancements simplify data connections, optimize marketing strategies and elevate user experience SAN DIEGO — May 8, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing […]
Barclays US Consumer Bank announced its second annual Travel Rewards and Loyalty Report. The report provides fresh insights into what travelers care about related to loyalty programs and rewards in 2024, and explores consumer attitudes, sentiments, and behaviors related to travel, loyalty, and rewards programs. Key findings include: Among US travelers, 77% are currently enrolled in a […]
CX network shares their customer experience guide to boosting retention Editor’s Note:Recent research by Durham University has recommended that online retailers should prioritise improving customer experience to boost customer loyalty, over efficiency. With the gulf in customer experience widening as companies opt for automation over human interaction, retailers must address shortfalls in their own customer experience […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association. Steve joins Loyalty TV to explain how global “roadside assistance” organisations around the world are evolving in 2024. He also shares how […]
This week’s “Wiser Loyalty” podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again. This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). In this episode, Bill and Aaron build upon last week’s episode that […]
Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final buying decision. Integrating survey research will enhance and further validate these insights, offering a more impactful view across key segments of your market. […]
There are passionate fanbases. And then there are WWE fans. A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now that’s a crowd. Cricket Wireless, […]
“I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don’t try something, you’ll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared all the time.” —Jeremy Lowenstein, […]
AI-driven applications have quickly become a must-have tool in the marketing and PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency. […]