Author: news-summaadvisory

Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a weaker one. Marketers often find themselves at a crossroads and having to choose between long-term brand building and short-term sales targets. There is a common boardroom debate between […]

There are well-documented intersections between marketing and psychology—both fields involve the study of human behavior, both require empathy, and both gather data to form insights. However, while psychologists can spend years on certain subjects, marketers are selling on a deadline, with myriad unknown variables that can influence outcomes. Given these pressures of time and circumstance, […]

GenAI is poised to transform the way we search. For instance, look at Google’s Search Generative Experience, an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy. So with new search pages like these, where does this leave SEO? According to […]

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly 60% of practitioners in a recent study saying they intend to increase their influencer budget over the next 12 months. […]

Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. The current landscape reveals significant disconnects; over 50% of CEOs confess they’re not comfortable with modern marketing techniques, according to a McKinsey & Company study, and nearly 66% of […]

Last summer Google unveiled GA4, a new analytics platform that means the discontinuation of Universal Analytics (UA)—the previous Google analytics tool used by businesses worldwide. UA has already officially stopped processing new data on all websites, but as of July 1st, 2024, businesses will face complete loss of access to the interface and API. This […]

In today’s on-demand economy, instant payments are moving from a nice-to-have to a must-have. In the small business space, in particular, you are often dealing with people who need their money immediately. Whether it is to pay a supplier for a big new contract or to fix a broken machine, small business owners don’t have […]

¿Sabía que más de 60 economías a nivel mundial ya han adoptado estos revolucionarios sistemas? ¡Latinoamérica no se queda atrás! Desde el exitoso PIX en Brasil hasta el innovador CoDi en México y el eficiente SIMPE en Costa Rica, la región está experimentando una transformación sin precedentes en la forma en que hacemos transacciones. No […]

We learned back in February that Klarna’s AI chatbot was doing the work of 700 people. Today, Klarna is reporting about its employee’s internal use of AI. It’s internal AI assistant, named Kiki, is answering 2,000 employee questions a day and over 87% of its employees are now using it. Kiki helps manage and distribute internal knowledge and guarantees […]

A new Financial Health Network study released last month shows a circular relationship between mental and financial health. While it is well-known that mental health challenges lead to financial issues, financial issues often produce additional mental health concerns. Vice president of policy and research Angela Fontes said the past 15 years have been tough on […]