Footage from Samsara AI Dash Cams provides a unique view into the real-world experiences of the professional drivers who keep our world running SAN FRANCISCO — Samsara Inc. (“Samsara”) (NYSE: IOT), the pioneer of the Connected Operations® Cloud, today revealed its first Super Bowl commercial, which will air during the Big Game on February 9. The 30-second spot captures […]
Ad Meter invites participants to rate Super Bowl LIX commercials NEW YORK, NY — USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), officially launched the 37th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment about Super Bowl commercials. Since launching in 1989, USA TODAY Ad Meter’s popularity and relevance remains highly influential across […]
RIDGEFIELD PARK, N.J. & LUBBOCK, Texas — Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency. “We’re thrilled to bring our SmartSigns™ vision to life with Samsung” As […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing. NASCAR is the sanctioning body for the number one form of motor sports in the United States. […]
Retail media networks (RMNs) have re-entered the spotlight. In 2024, one out of every five dollars spent on advertising went toward RMNs (that’s $61 billion in global spending). But why the sudden surge in interest? There are a few reasons. For starters, RMNs have always been a compelling way to capture consumer interest when it’s […]
Anyone lamenting that the importance of chief marketing officers has ebbed should consider this: Last year saw a 45.5% leap in the number of global CMO appointments among companies with at least 200 employees, according to the 2024 CMO Moves Report from executive recruitment firm Taligence. The study reported 310 global CMO appointments in 2024, […]
The founder’s story behind Loyalty Summit CXM The Loyalty Summit CXM is taking place Feb 5-6, 2025 at the Beverly Hilton, Los Angeles. A significant set of customer-focused leaders will join in the same room for two days – Presidents, CMOs and other C-level executives and more from leading global brands – to tackle this […]
Emily Merkle, SVP Analytics & Data Science with Phaedon Women-in-Loyalty™ celebrates female executives who are influential in digital customer marketing and who have made lifetime contributions to the art and science of customer loyalty throughout their careers. Each of these conversations highlights unique perspectives on loyalty marketing from our guests as they share how customer […]
Back to Starbucks could mean Goodbye to Loyalty Brian Niccol is the recently appointed Chairman & Chief Executive Officer of Starbucks, joining the firm from Chipotle in September 2024. Niccol has deep brand experience, having worked early in his career with Proctor & Gamble and eventually as CMO at Pizza Hut and Chairman and CEO […]
Audit completion furthers commitment to Data Security and Operational excellence. Irving, Texas, January 22, 2025 — Loyalty Methods Corp (https://loyaltymethods.com) , providing the ReactorCX software application a real-time, cloud-native, multi-channel loyalty engagement platform designed to empower sophisticated customer experiences, today announced its successful completion of its Type 2 SOC 2 audit as of January 10, […]