This week’s Customer Loyalty and Digital Marketing News Editor’s Note To stay on top of your game, leverage our Search icon on the top menu bar to take you to the Search All Articles page and create a free Wiser Marketer account so that you can save the results of your searches in your own […]
Transforming Challenges into Opportunities: How Restaurants are Winning with Loyalty Programs NEW HARTFORD, NEW YORK–(BUSINESS WIRE)–Imagine transforming casual diners into loyal advocates who consistently choose your restaurant over the competition. With the right strategies, this is possible. PAR Punchh®, a leader in customer loyalty and engagement solutions, proudly announces the release of its first annual “PAR […]
“What we started seeing in the data is that the Para communications were performing slightly better. And when we started to unpack that, it was because of the narrative of their journeys. For us, the results were higher in terms of reputation, goodwill, doing good in communities. Part of our mission and value proposition is […]
Editor’s Note: The U.S. Department of Justice reached a landmark decision on August 5 when it found Google to be a monopolist in both the general search engine services market and the general search text ads business. As the industry awaits next steps, including a decision on how Google might correct its conduct, a piece […]
How a technology fueled self-service world can erode customer loyalty Change can occur in dramatic ways that grab our attention and compel us into action. It can also creep into our lives in nearly imperceptible increments that accumulate over time to create significant differences in how we live. I am aware that the examples which […]
This is an exciting week of the Wiser Loyalty Series podcasts for Let’s Talk Loyalty! Our industry experts, Bill Hanifin and Aaron Dauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation for the past 6 months. Each month they select constructs from a specific course […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and we know she is excited to be joining this annual travel loyalty event on stage. Jelena Kezika is the Senior Director of Strategy for the […]