[Editor’s Note: According to the CEO of smart eyewear brand Lucyd, Facebook ads are about half as effective today than they were five years ago, thanks to opt-in requirements of Apple’s iOS 14 update. The change has forced the brand to diversify its marketing spend and allocate just 30% of its budget to social media […]
[Editor’s Note: For brands with existing thought leadership programs, LinkedIn newsletters provide a simple way to engage and activate your audience on the social platform while reinforcing your expertise. CM sister pub PRNEWS chats with Tayler Felix, Senior Social Media Manager at Workday, about the channel’s best practices. Below is an excerpt; read the full […]
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency support team capable of driving a major brand transformation and international growth. So she built one. With the help of a competitive review and pitch process, Keller assembled an integrated agency team anchored by Iris, its […]
Available nationwide, these innovative cardless gift cards offer enhanced and seamless digital experience, bringing the benefits of eGifts into physical stores PLEASANTON, Calif.–(BUSINESS WIRE)–Global branded payments provider, Blackhawk Network (BHN) has partnered with Visa Inc. and Mastercard to bring the speed, convenience and security of an eGift into physical retail stores with the launch of Visa® eGift and Mastercard® eGift. The patented, tamper-evident […]
TORONTO, ONTARIO , CANADA, November 13, 2024 /EINPresswire.com/ — LoyaltyMatch Inc., a leader in loyalty rewards and engagement platforms, is proud to announce a strategic partnership with Official Community, the premier fan engagement and artist-branded e-commerce platform for the music, sports, and entertainment sectors. This partnership aims to create new, dynamic loyalty and rewards experiences for fans worldwide, […]
Today we are meeting perhaps the leading hotel travel subscription programme in the world, from the Accor Group in the Asia Pacific region. Many listeners will be familiar with Accor, the global hotel group that now offers 45 hotel brands and a total of 5,600 properties around the world from smart economy hotels, all the […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Enjoy this roundup of global news in Loyalty Marketing, CRM and Digital Customer Marketing. The announcement of new partnerships between technology providers headlines the news this week as well as a continued slate of acquisitions in Convenience and Fuel Retail. We also report metrics […]
Fast-casual chain gains in loyalty program performance and email marketing ATLANTA–(BUSINESS WIRE)–Sparkfly, an award-winning retail technology solutions company, today announced results from its partnership with Costa Vida Fresh Mexican Grill, highlighting significant improvements in the restaurant brand’s customer engagement and loyalty initiatives. “Sparkfly shares our commitment to quality and has helped us implement a stable, […]
Partnership to offer loyalty points exchange for travel, hospitality, and lifestyle rewards for banking customers beyond borders DUBAI, UAE, Nov. 7, 2024 /PRNewswire/ — Easyrewardz, a leading provider of cloud-based CRM and loyalty platform, has announced a strategic partnership with Loyyal, a UAE-based pioneer in blockchain-powered loyalty solutions. This collaboration is set to redefine the loyalty landscape […]
How Advanced Tech Helps Financial Brands Maximize Program Potential In an age where new fintechs and challenger banks are reshaping the traditional banking landscape with the promise of more flexibility, streamlined customer experiences, and technology-forward interactions, “dissatisfied” customers and cardholders are on the rise. This is evidenced by the fact that nearly half of consumers […]