Legal Sea Foods Nets 60% Increase in Total Loyalty Membership with Paytronix Powered LTO Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior Promotion for one-year anniversary of Legal Net Rewards increased traffic and drove spend Newton, MA, 14, 2024 – Paytronix, the leader in guest engagement for restaurants […]
Patent Award Adds to Growing IP Portfolio and Reinforces Commitment to Innovation Chicago, IL, CRMC Show – Loyalty Juggernaut, Inc. (LJI), the Loyalty Industry’s first cloud-native technology platform for Loyalty Programs, Loyalty Ecosystems, and Digital Marketing, today announced at the Customer Relationship Management Conference (CRMC) that the United States Patent and Trademark Office has awarded […]
Executive Interview: Andy Hermo, iSeatz Membership organizations occupy a unique space in the American consumer landscape. They are distinctive entities characterized by members with specific interests and motivations. So, what makes members different from general consumers? What is value to them? We spoke with Andy Hermo, Chief Operating Officer at loyalty technology company iSeatz, who […]
The iconic health and fitness company kick-starts summer with BODi and P90X special offers for qualified investors in a new loyalty program EL SEGUNDO, Calif.–(BUSINESS WIRE)–The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the “Company”), a leading subscription health and fitness company, today announced a first-in-its-category loyalty program for its retail investors in partnership with TiiCKER, […]
Boston and Toronto – May 20, 2024 – Exchange Solutions, a leading provider of personalized loyalty solutions, proudly announces the launch of groundbreaking Generative AI features integrated into its loyalty platform. This innovative advancement, now available for use within the SaaS console, marks a significant milestone in enhancing marketer efficiency and effectiveness in loyalty program […]
The 4 Essentials of Multicultural Loyalty Program Should a U.S. rewards program be made for the global market? With 140 million multicultural consumers, we’re already global. Here’s a four-part “Duolingo-esque” loyalty guidebook. Loyalty program designers, there’s a big difference between promising your members the world and delivering a world experience. The trick is delivering the […]
While discussing Dos Equis’ college football tailgate campaign with Heineken USA CMO Jonnie Cahill recently, we took a moment to record his thoughts on career-building for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Following is his best advice for marketers seeking to advance their careers. Heineken USA CMO […]
Welcome to 2024. Big Tech is turning into “Big Brother” of website domain reputation and the government plans to slap fines on companies—and agencies—for what used to be considered standard practice in digital marketing. Miss the mark on data handling? That’ll be fines of thousands of dollars per person who viewed your ad, thank you […]
As we get ready for the Big Game next weekend (both personally and professionally), Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. A roundup for CM sister pub PRNEWS reports on what to expect from this year’s spots. Charles R. Taylor, professor of marketing at the Villanova School of Business, outlines […]
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. That can be a recipe for disappointment if marketers aren’t adept at the RFP process. Vendors will promise easy onboarding, great results and superior service, but brands need to read between the […]