As we get ready for the Big Game next weekend (both personally and professionally), Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. A roundup for CM sister pub PRNEWS reports on what to expect from this year’s spots. Charles R. Taylor, professor of marketing at the Villanova School of Business, outlines […]
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. That can be a recipe for disappointment if marketers aren’t adept at the RFP process. Vendors will promise easy onboarding, great results and superior service, but brands need to read between the […]
Welcome to a new series here at Fintech Nexus. We publish dozens of articles every month and I always think it is interesting to see what catches our audience’s attention. So, here we have the top 10 most viewed articles from our site in January. The Future of On Demand Pay and Earned Wage Access […]
The Silicon Valley Bank collapse highlighted the importance of a little-discussed but key feature of healthy banks – backup servicing. Put simply, many fintechs and institutions that failed didn’t have one. Backup servicers assume portfolio servicing when a trigger event such as insolvency occurs. Vervent CFO and COO Dhruv Vakharia said investors often demand backup […]
We have been following the recent developments in real-time payments with some interest. While adoption is increasing it is not going as fast as many industry observers had hoped. Why? According to American Banker, many banks have been working towards receiving funds but have not done the work to start sending real-time payments. And therein lies […]
Today’s episode is available on both “Let’s Talk Loyalty” and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group. The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud […]
A new take on the passion of Fandom from Matt Garrett Undoubtedly, one of the most significant non-political, non-humanitarian, and non-environmental narratives is the influence of fan culture on entertainment and the economy. The 2023 Summer of Women was celebrated by the triumvirate of Beyoncé, Taylor Swift, and Barbie, and the prowess of fandom became […]
Growing Retail Media Network (RMN) capabilities are helping U.S. retailers tap into the impulse spend economy, encouraging shoppers to make unplanned, spontaneous purchases of products advertised in-store, according to the latest research from ADvendio, the leading omnichannel advertising solution provider. Original research of over 1,000 U.S. shoppers by ADvendio revealed that over two thirds (67%) had […]
Groundbreaking Advancement in Social Technology Allows Creation of Digital Replicas [CULVER CITY, CA], January 29, 2024 – Iconic Hearts, the company behind leading apps including Noteit, Starmatch and Locksmith, today announced that its popular Sendit app has launched a personalized artificial intelligence (AI) feature that chats with your friends for you, marking groundbreaking advancement in […]
We’re starting to see troubling indicators that the credit crisis, which eased as people paid off their cards during the pandemic, is creeping back up. Delinquencies rose at the 30-, 60- and 90-day marks in Q3 2023, above pre-pandemic levels, and only 33.18% of consumers paid off their balance in full that quarter, the lowest […]