Today’s episode is Let’s Talk Loyalty’s first with Visa, a hugely important partner for so many of you and your programs. Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins Paula to share his approach to partnering with loyalty programs around the world. Their conversation begins by reviewing some of […]
[London, UK.], (January 30, 2024) – Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released the latest instalment of its Imperatives research, highlighting the consumer appetite for AI-powered technologies to deliver better digital journeys. The research, which surveyed 2,100 consumers and 820 brands across 18 countries and three continents, found that 87% of […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Argentine payments fintech Pomelo secured $40 million in a Series B funding round led by Kaszek Ventures, taking its total funding to over $100 million since its inception. Founded in Buenos Aires in 2021, the company offers payment infrastructure capabilities to fintechs and tech startups seeking to launch online accounts, credit cards, or debit cards. […]
The largest small business lender that you may not even know exists is Amazon Lending. The tech behemoth loans out billions of dollars every year to small businesses on its marketplace. Today, we learned about a new fintech partnership Amazon is entering into with SellersFi (formerly Sellers Funding). SellersFi is a seven-year-old small business lending fintech focused on e-commerce platforms. They […]
As B2B payment technology catches up to other areas of fintech, TreviPay CEO Brandon Spear said exciting trends are emerging. In late 2023, TreviPay released the B2B Buyers Payments Preference Study. It updates similar research conducted in 2019. The report details how B2B buyers are frustrated by the purchasing experience. Inefficient processes, inaccurate invoices and […]
It was only Thursday of last week when our lead story was about the challenges banks were facing in the Banking-as-a-Service space. Then Friday we learned that Blue Ridge Bank was hit with its second regulatory action in less than 18 months and is now deemed to be in a “troubled condition”. Kudos to our unofficial fintech […]
It is a bold or naïve CEO that prefaces a major announcement with the words, “This will shock the world”. New PayPal CEO Alex Chriss said exactly that in his first public interview since becoming CEO. That was a week ago and he was referring to major announcements that would happen at the company’s Innovation Day that […]
SoFi reported earnings today for Q4 2023 and it was a blowout quarter despite the challenging macroeconomic environment. The big story was the company achieving profitability (officially GAAP net income profitability) in Q4, a first for SoFi. There was also a 35% year-over-year increase in adjusted net revenue, reaching $2.1 billion, and a significant boost […]
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity […]