eStore offers members greater flexibility to earn and redeem rewards on everyday spending TORONTO, Ontario, May 5, 2025 – RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced today a partnership with WestJet to launch its first-ever loyalty eStore. The WestJet Rewards eStore gives members new […]
Global News Roundup from The Wise Marketer From the Editor Yesterday was Star Wars Day, and today is Cinco de Mayo. It’s also Monday Newswire Day at the Wise Marketer, another reason to celebrate with tequila and tacos! In this first edition in May, we have news of new loyalty program launches from Canada’s A&W […]
Visa Chief Marketing Officer Frank Cooper III envisions a very near future in which AI agents will be doing our shopping for us—from browsing to selection to purchase. And he’s betting on Visa to keep that experience safe and secure, with an assist from expert partners in the AI space, including Anthropic, IBM, Microsoft, Mistral […]
When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report. The findings are based on a February 2025 survey of 534 B2B marketing professionals […]
Editor’s Note: The Coachella Valley Music and Arts Festival last month shined a light on some of the latest trends in experiential marketing. Chief Marketer Network publication Event Marketer explores how 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more. — The desert was hot, but the sets were […]
Thompson Restaurants’ latest initiative enhances the guest experience with a unified loyalty program, seamless digital integration, and exciting rewards. Reston, VA. (April 24, 2025) – Thompson Restaurants, a subset of Thompson Hospitality, one of the largest food service and hospitality industry companies in the US, is set to launch its highly anticipated Thompson Table Rewards Program, a game-changing […]
In this edition: Why loyalty doesn’t work when it’s complex, mundane or invisible This edition of Loyalty Tidbits covers a few scenarios when loyalty just doesn’t work. It’s not that the concept doesn’t work. We always assume positive intent, so each of these examples had its chance to make a positive impact with customers. In […]
CEO Corbett: “One of the reasons behind the opportunity to move into small business lending is the major banks pulling back.” Empty seaports and other haunting synecdoches (downward-sloping GDP charts, and so on) suggest the specter of trade wars are beginning to batter American commerce. How does this affect the lenders underwriting and bolstering trade? […]
At a major gathering of industry insiders, strategies for recalibration in the Trump era abounded Despite massive cuts to critical weather and energy-related government agencies and expected pullbacks in funding for sustainability-focused projects, VC investors have continued to place bets on companies in what’s been known as the “climate tech” sector, with increased momentum in […]
Great Strategies to Increase Customer Loyalty and Engagement You’ve worked hard to build brand awareness and attract customers, and you’ve finally done it. Now what? Well, the next step is to increase customer loyalty to encourage repeat purchases and drive business growth. Loyal customers are one of the greatest assets of a business. They engage […]