About this episode Artificial Intelligence in Loyalty Marketing 2024: Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee explore how AI transforms marketing teams’ operations. Today on Wiser Loyalty, discover how leading marketers adapt to new technology collaborations with IT, analytics, and marketing ecosystems.
The holiday shopping season has transformed dramatically over the years. Black Friday and Cyber Monday are no longer standalone events but have evolved into extended, month-long shopping festivals. For retailers, this means a flood of traffic and record-breaking sales—but with a catch: many of these customers are driven by TikTok-viral deals, flash sales, and promises […]
A recent McKinsey report surveying C-suite-level marketing and growth officers from CPG and retail companies revealed what the industry has known for some time: the purview of the CMO has expanded… yet again. Traditional marketing functions—like content and creative, consumer insights and communications—are now joined by a slew of commerce-related responsibilities, including shopper insights, promotions, […]
The holiday season is a critical time for small businesses (SMBs). For many, it’s a major revenue driver, helping to meet year-end goals and set the stage for the new year. However, it’s also one of the most stressful (and busy) times of the year, especially if you’re an entrepreneur in the retail or ecommerce […]
Editor’s Note: While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand Dewar’s is relying on social media—specifically Meta—to find new audiences. CM sister pub AdExchanger shows how Dewar’s has built and segmented communities through social media and evolved its media mix. — With signal loss on […]
Portrait Milano named hotel of the year, The Leela Palaces, Hotels & Resorts voted leading luxury hotel brand, Italy shines as most popular holiday hotspot and The Surrey, A Corinthia Hotel, New York recognised as best new hotel, while Emirates wins best airline in the world. London, United Kingdom, 8th November 2024: The world’s leading […]
Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal next-generation customer engagement strategies on Wiser Loyalty. Discover how AI-driven personalization, advanced data analytics, and omnichannel marketing technologies help leading brands deliver seamless customer experiences and maximize program ROI.
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Each month WMG CEO Bill Hanifin and CMO Aaron Dauphinee select a topic based on one of the core courses of the Loyalty Academy™’s Certified Loyalty Marketing Professional™ (CLMP™) program. In October, the focus was on Analytics and […]
These Leaders for Loyalty are Officially Launching a WMG Advisory & Research Services Offering in 2025 DEERFIELD BEACH, FL, UNITED STATES, November 7, 2024 /EINPresswire.com/ — Wise Marketer Group (WMG), announced today that in 2025 it will operate three core lines of business with the formalization of an Advisory and Research services offering. WMG has […]
Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization Curated and premium inventory, bid modeling, pacing, and creative optimization based on real-time game and fan data NEW YORK & LONDON — Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing […]