Starbucks and the Future of Customer Loyalty

Back to Starbucks could mean Goodbye to Loyalty Brian Niccol is the recently appointed Chairman & Chief Executive Officer of Starbucks, joining the firm from Chipotle in September 2024. Niccol has deep brand experience, having worked early in his career with Proctor & Gamble and eventually as CMO at Pizza Hut and Chairman and CEO […]

Read more
Loyalty Methods Corp. Successfully Completes SOC 2 Audit

Audit completion furthers commitment to Data Security and Operational excellence. Irving, Texas, January 22, 2025 — Loyalty Methods Corp (https://loyaltymethods.com) , providing the ReactorCX software application a real-time, cloud-native, multi-channel loyalty engagement platform designed to empower sophisticated customer experiences, today announced its successful completion of its Type 2 SOC 2 audit as of January 10, […]

Read more
#640: Comarch Shares Its Customer Loyalty Predictions 2025 Report

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. 2025 is the time of year that leading industry brands share their incredible insights and research as a way to support our industry, so I’m delighted today to be joined by our longest-standing sponsor and partner of the show […]

Read more
North American Telecom, Media Firms Tap into Cloud, AI

New technologies provide ways to enhance connectivity, entertainment while containing costs, ISG Provider Lens™ report says STAMFORD, Conn. — North American enterprises in the telecom, media and entertainment (TME) industry are adopting a wide range of emerging technologies to fuel innovation and improve customer experience, according to a new research report published today by Information […]

Read more
DoubleVerify to Announce Fourth Quarter and Full Year 2024 Financial Results on February 27, 2025

NEW YORK — DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it will report fourth quarter and full year 2024 financial results after the market close on Thursday, February 27, 2025. Management will host a conference call and webcast to discuss DV’s financial results, recent […]

Read more
System1 Receives Notice of Non-Compliance with New York Stock Exchange Trading Share Price Listing Rule

Company Intends to Cure the Deficiency and Regain Compliance with NYSE Notice Has No Immediate Impact on the Listing or Trading of System1’s Class A Common Stock LOS ANGELES — System1, Inc. (NYSE: SST) (“System1” or the “Company”), an omnichannel customer acquisition marketing platform, announced today that it was notified by the New York Stock […]

Read more
Particular Audience Named in Forrester Research’s 2025 NRF Innovators Report: Retail-Focused Tech Companies to Watch

NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, has been named in Forrester Research’s 2025 NRF Innovators Report. This analysis spotlights 50 companies at the forefront of retail innovation which are exhibiting at NRF 2025: Retail’s Big Show. These Innovators are game-changers, transforming the industry by revolutionizing supply chains, enhancing […]

Read more
MobileAction Enters Strategic Partnership with Skai to Enhance Apple Search Ads Capabilities

The deal cements MobileAction’s position as the leading Apple Search Ads campaign management platform for app developers and marketers. SAN FRANCISCO — MobileAction announced that it has expanded its commitment to the Apple Search Ads ecosystem. Skai (formerly Kenshoo) has entrusted MobileAction with the opportunity to integrate its Apple Search Ads business into MobileAction’s offering. This […]

Read more
Adams Outdoor Advertising Expands Midwest Reach with Acquisition of Cee Media

MADISON, Wis. — Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, proudly announces the acquisition of Wisconsin-based billboard company Cee Media. This strategic move amplifies Adams’ presence across the Midwest and underscores its commitment to delivering unparalleled advertising solutions to businesses nationwide. By integrating Cee Media’s […]

Read more
T-Mobile to Acquire Vistar Media, Fueling Better Ad Experiences for Consumers and More Effective Products for Advertisers

BELLEVUE, Wash. — T-Mobile (NASDAQ: TMUS) today announced that it has entered into a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. “We are excited to join T-Mobile, a brand that truly understands the power and potential of out-of-home advertising” […]

Read more