Homely Introduces Valuedynamx-powered Rewards Programme to Empower Future Homeowners with Cash Rewards to Put Toward Home Purchase Costs

Homely users can now earn “HomelyBricks” rewards to cover home purchase fees via everyday spending within Valuedynamx’s robust network of 5000+ retailers and brands. August 06, 2024 12:30 PM Eastern Daylight Time LONDON–(BUSINESS WIRE)—Homely has today announced a key strategic partnership with Valuedynamx, a Collinson Company and leading global provider of curated, data-driven purchase rewards, to leverage […]

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CarltonOne fuels growth through a purpose driven mission

Leading provider of B2B engagement and loyalty programs announces new platform The world is in need of a lot of ‘good’ at the moment. And while many talk about cause related marketing and what “they want to do”, CarltonOne has created a company with operations across 185 countries that has purpose and principles at its […]

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Why Kamala Harris’s Marketing Emails Are Hitting the Mark

Editor’s Note: Savvy email marketers know the power of a catchy subject line. It’s not easy to grab consumers’ attention amid the clutter—and it’s even harder to hit the mark. A column in CM sister pub PRNEWS analyzes the email marketing tactics of presidential candidate Kamala Harris and why they are scoring with her audience. […]

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Cordial Recognized with Highest Scores Possible in AI and Vision Criteria in Independent Research Report

The report states, “Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content.” SAN DIEGO, CA — August 5, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS, and mobile app messages for companies like L.L.Bean, PacSun, and REVOLVE, has been recognized as a […]

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Casey’s Announces Agreement to Acquire 198 CEFCO Convenience Stores

The acquisition will expand Casey’s presence into the attractive Texas and southern markets, delivering accretive growth and creating value for shareholders, team members and guests. ANKENY, IA – July 26, 2024-(BUSINESS WIRE)— Casey’s General Stores, Inc. (“Casey’s” or the “Company”) (Nasdaq: CASY), one of the leading convenience store chains in the United States, today announced an […]

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LifeVantage Optimizes Rewards Circle with New Benefits for Both Consultants and Customers

Enhancements leverage increased Customer retention to drive value and engagement. SALT LAKE CITY, UT Aug. 05, 2024 (GLOBE NEWSWIRE) — LifeVantage Corporation (Nasdaq: LFVN), a leading health and wellness company with products designed to activate optimal health processes at the cellular level, today announced an exciting refresh to its Rewards Circle Customer loyalty program in […]

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Loyalty NewswireAugust 05, 2024

Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Last week we highlighted the importance of taking a renaissance approach to driving your customer strategy. It’s important to track the macro influences of the world economy. This week we see many subtle changes to digital payment systems that could impact consumer […]

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Six Principles for Engaging Video and CTV Audiences With Creative Campaigns

The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Product awareness, increased sales and brand loyalty are all up for grabs at the launch of a video or connected TV […]

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Wiser Loyalty Podcast Series July Recap

Hosted by Let’s Talk Loyalty, this month’s topic is “How to Create a Winning Value Proposition.” The Wiser Loyalty series podcast is hosted by Let’s Talk Loyalty. Each month, Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group choose a course from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that […]

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