Consumers are increasingly turning to generative AI-powered search in addition to—and in some cases, in lieu of—traditional search engines. In a recent survey from Vox Media, 52% of respondents said they use AI chatbots or alternative platforms—including social—to find information instead of Google. And Gartner has predicted that traditional search engine volume will drop by […]
Historically, predictive analytics and statistical models have provided insights into customer behavior and market trends that drive pricing. These solutions adeptly identify patterns and correlations between price changes and sales based on large volumes of historical data. While helpful for forecasting trends, automating pricing, and optimizing short-term decision-making, they lack the ability to differentiate cause-and-effect […]
TORONTO, April 8, 2025 /CNW/ – Bond Brand Loyalty, the leading customer engagement and brand experience agency, today announced that Morana Bakula has been appointed as President and Chief Executive Officer. Bob Macdonald will assume the role of Founder & Chairman of the Board, where he will continue to provide strategic guidance and advisory support to the executive team […]
This episode focuses on Poundland Perks … the new loyalty programme from Poundland. With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland. Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future. Hosted by Charlie Hills.
Recognizing innovation and excellence in restaurant engagement and experience NEW HARTFORD, N.Y. (Apr. 2, 2025) – Today, ParTech, Inc. (PAR), a global restaurant technology company providing unified solutions for restaurants and retailers, announces the recipients of the sixth annual PAR Punchh® Customer Awards. This year’s awards highlight the remarkable achievements of brands that have set […]
Tecsa’s OneViu technology supports DFI’s customer-first ranging, merchandising, own label development, new product development, and promotions optimisation. DFI has successfully leveraged OneViu and its yuu rewards 1st party data to enhance customer-centric range reviews across multiple retail banners Wellcome, Mannings, and 7-Eleven in Hong Kong, along with Guardian in Singapore, are also benefiting from developing […]
The path to earning rewards when paying with debit has long been overshadowed by co-branded credit card offerings instead. Recently Galileo Financial Technologies launched a new co-branded debit program, which they believe provides brands with a means of introducing rewards-based debit cards to their customers. The Wise Marketer™ connected with Galileo’s Chief Product Officer, David […]
Global News Roundup from The Wise Marketer From the Editor Last summer I had the fortunate opportunity to be in London, UK and to go with a friend to Dishoom. She, of course, raved on about the food and the experience but I actually knew of the Indian restaurant chain from listening to well-known advertising […]
Editor’s Note: The retail marketing show Shoptalk, which took place March 25-27 in Las Vegas, features some of the biggest executives in retail across 75 sessions and before more than 10,000 attendees. Chief Network Publication Multichannel Marketer was on the ground reporting on trends, programs and executives making waves in the retail industry. Takeaways from […]
Streaming video subscribers in the U.S. spend an average of $69 per month—up 13% year-over-year—across four subscription services, according to Deloitte’s 2025 Digital Media Trends report. And 47% of those consumers say they pay too much for the streaming services they subscribe to. Not surprisingly, some of them are opting to watch free ad-supported streaming […]