A few years ago, Foot Locker’s loyalty program had low customer penetration. The problem, according to Kim Waldmann, Senior Vice President and Global Chief Customer Officer at Foot Locker Inc., lay in the customer journey to sign up for it. At the time corporate executives assumed the brand wasn’t marketing the program correctly, Waldmann told […]
June saw a who’s who of corporate ventures submit bank charter applications to the Office of the Comptroller of the Currency, including Nissan (filing for Industrial Loan Company status); stablecoin operators Circle, Ripple, BitGo, and Protego; and paytech stalwart Wise. Some of these applications are clear attempts to gain direct access to federal payments rails […]
It’s easy to get lost in the doom loop around AI—job loss, deepfakes, copyright battles, the slow erosion of critical thinking. No shortage of headlines there. But in all the talk of AI’s existential risk, it’s just as easy to overlook its existential opportunity: the chance to fundamentally reshape how we solve some of our […]
AI agent sprawl is coming — how can enterprises keep them all in line? If you caught that viral clip of an AI tool running dozens of X accounts at once, you saw more than a stunt — you saw the future. Enterprises are now betting big on AI agents — bots that can perceive, […]
This episode of the CRMC Webinar Series features Bombas, a comfort-obsessed brand with a heart for supporting those facing homelessness. If you don’t know, the company has to date donated over 150 million essential clothing items to over 3,500 organizations across the US. Today’s topic is Inside the Bombas Customer Retention Playbook, and we have […]
“The people who always see a door, and if there isn’t a door, draw a door, and it turns into one, because they can manifest it through sheer will —that type of thing is what I look for.” Asking venture investor Kanyi Maqubela to describe the throughlines that render his hodge-podge-y gamut of investments at […]
#684: Developing a game changing, zero liability points program to the Australian hospitality market
Matt Zimmerman, a loyalty professional with years of experience across hospitality, gaming and travel. Matt’s loyalty journey began with sheer persistence —after two years of consistently calling, they finally secured a role as a Loyalty Analyst at Albertsons (the U.S. equivalent of Woolworths). From there, the moved into the fast-paced world of Caesars casinos, followed by several loyalty consulting roles […]
Steven Bocska provides a rebuttal to Denis Huré Editor’s Note: The launch of the Google AI Shopping Assistant inspired Steve Bocska, CEO PUG Interactive, to investigate the potential impact of that tool on the fortunes of retailers. We published Steve’s thoughts on how brand and customer loyalty could be disrupted by this new tool in […]
Leading Fashion Retailer Unifies Customer Data to Deliver Exceptional Omnichannel Experiences and Drive Revenue Growth LONDON – 1 July, 2025 – New Look, one of the UK’s leading fashion retailers, today announced the successful implementation of Amperity, the AI-powered customer data cloud, integrated with the Databricks Data Intelligence Platform. Amperity was selected earlier this year following successful results from its pilot […]
Unpacking the secrets of domain registry and the role of Tucows in this global business Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Corinne Schmid, VP […]