Echoing across the fintech world, news broke today that Plaid will pay JPMorgan Chase for their customers’ data. “The data access agreement will continue the long relationship between the two companies, who have helped lead their industries in connecting consumers to their banking data. The agreement, which includes a pricing structure, outlines a series of […]
CRMC executive interview series continues from CRMC 2025 This is a live interview with Emily Rudin, Oracle’s VP Loyalty Product Strategy & Growth, hosted by Wise Marketer Managing Editor Bill Hanifin. The pair sat down during the most recent CRMC 2025 conference event, held in Chicago in June 2025. Emily has a mosaic of experience […]
Industry-first collaboration linking Inmar’s Digital Incentives Retailer Network with Snipp’s Financial Media Network to deliver targeted CPG offers to millions of bank customers WINSTON-SALEM, NORTH CAROLINA — September 16, 2025 — Snipp Interactive Inc. (“Snipp”), a global provider of digital marketing promotions, rebates, and loyalty solutions, announces a strategic partnership with Inmar Intelligence, a leader […]
This episode is also available in video format on www.Loyalty.TV and on our YouTube channel. Loyalty Methods was last on our show almost two years ago, in late 2023, when they described themselves as “Loyalty’s Best Kept Secret”. Right now, they are successfully powering some of the industry’s MOST engaged loyalty programs, including 7-Eleven’s 7 Rewards, MGM Resorts & Casinos, […]
Rewards programs make shoppers more loyal to a brand and more likely to recommend it, according to a new study. Cash back is the top way shoppers want their loyalty program benefits, according to a new study from PayPal and research firm Reach3 Insights. 68% of study participants said they prefer cash back rewards because […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Enjoy this week’s Newswire, packed with news of new loyalty partnerships and program launches. We also share some must-read articles on the impact of AI Shopping on loyalty and the impact of the new EU Data Act. We are just ten days away […]
Transformational Leader with Three Decades of Loyalty and Fintech Expertise to Drive AI-Powered Customer Engagement Across Europe LONDON, ENGLAND — September 11, 2025 — Capillary Technologies, the global leader in AI-powered loyalty solutions, today announced the appointment of Jan-Pieter (JP) Lips as President Europe. This strategic leadership addition positions Capillary at the forefront of shaping the future of loyalty […]
Google Cloud Launches Conversational Commerce Agent, Delivering AI-Enabled, Personalized Shopping Experiences for Customers SUNNYVALE, CALIFORNIA– September 10, 2025 — /PRNewswire/ — Google Cloud today announced Conversational Commerce agent, a new AI-powered solution on Vertex AI that provides an advanced product discovery experience for business-to-consumer (B2C) retailers. As AI rapidly reshapes the retail landscape, this tool will […]
Live for the first time, the free two-day virtual event, September 23–24, 2025, expects 14,000 + attendees with speakers from academia, startups, and global enterprises. 13+ unique sessions on AI & e-learning, regulation, behavioural science, and the future of learning. ATHENS, GREECE — September 10, 2025 — LearnWorlds, the e-learning platform that combines the power of […]
Carhartt was founded in 1889 as a manufacturer of durable, high-quality workwear. More recently, rappers and fashionistas have made its utility pants, flannel shirts, insulated jackets and other apparel surprisingly en vogue. But the brand’s new “Made Possible” campaign is not a reaction to the brand’s newfound popularity beyond its core audience of laborers. Instead, […]