Small and midsize businesses in the U.S. pay an estimated $153 billion annually in hidden fees, according to a study commissioned by money service business Wise in partnership with The Centre for Economics and Business Research (Cebr). That sum includes $24.4 billion a year in currency exchange fees and another $19.3 billion in international transfer […]
With US government programs that support public data access—including weather reporting—on the chopping block, the fog is rolling in for the industry that underpins the global financial sector: insurance. The pseudo-governmental Department of Government Efficiency (DOGE) led by Senior Adviser to President Donald Trump, Tesla and SpaceX CEO, and X Chairman and CTO Elon Musk […]
Fintech investor Simon Wu discusses the rising popularity of the secondary exit strategy, and staying disciplined amid the AI frenzy Simon Wu is a Partner at Cathay Innovation, a ten-year-old venture offshoot of Paris-based Cathay Capital. With $2.5 billion in assets under management (AUM) across three funds, Cathay Innovation focuses on fintech, digital healthcare, consumer, […]
New research from SALESmanago reveals that AI is now essential for marketing success, yet complexity is rising as teams shrink and pressure increases Krakow, Poland, 3rd April, 2025: New research from SALESmanago, one of Europe’s leading Customer Engagement Platforms with over 3,000 customers, has found that European marketers are being asked to achieve more with less, as […]
New Affiliate Manager Program upends industry norms. BusinessLeague, the revolutionary gamified affiliate marketing platform, has launched an Affiliate Manager Program that will upend the industry norm of fixed prices with an innovative and automated performance-based compensation approach. Launched in 2024, BusinessLeague empowers businesses and marketers to identify new opportunities and partners to radically accelerate their […]
This interview with Neetan Chopra from IndiGo is highly insightful, from learning about a relatively young airline, a very young loyalty programme, and a global marketplace not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent […]
In this week’s interview for this series, we venture into the world of super apps to hear from Baz Superapp’s own Yered Gonzalez who is the Director of Product Strategy. Yered offers a perspective into the growing success of this type of technology in South America that is mirrored from what we’re seeing more commonly […]
When Kendrick Lamar stepped out onto the stage in flare jeans for his Superbowl halftime show, it was the gift American Eagle did not know it was getting in 2025, said Craig Brommers, Chief Marketing Officer at apparel brand American Eagle Outfitters. “Kendrick Lamar walks out on the biggest stage on the planet wearing flare […]
The New Loyalty Playbook – Chapter One This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This first eBook chapter of three examines a concept that is core to the future of loyalty strategy development – how brands can leverage new loyalty fundamentals to foster meaningful customer relationships that stand the […]
Global News Roundup from The Wise Marketer From the Editor Individuals can be gurus, someone who is regarded as an expert or leader, but can a nation of people be regarded the same? I’m not 100% sure but as I find myself in the Netherlands this week, it certainly comes to mind that the Dutch […]