#610: Mixing it Up with Analytics-driven Market Examples

Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal next-generation customer engagement strategies on Wiser Loyalty. Discover how AI-driven personalization, advanced data analytics, and omnichannel marketing technologies help leading brands deliver seamless customer experiences and maximize program ROI.

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SKUx and Mondelēz International Complete First Phase of Hedera Distributed Ledger Technology Innovation Project

ST. PETERSBURG, Fla.–(BUSINESS WIRE)—SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the completion of the first phase of its payment-based offer innovation project with Mondelēz International and Hedera, an open source leading enterprise distributed ledger technology (DLT) network. “As a customer first global organization we are committed to being at the […]

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LiveRamp Introduces New Capabilities to Fast-Track Value and Boost Marketing Impact

New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […]

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One Tap Wonder: How Merged Payments are the Future of Restaurant Loyalty

In 1993 Burger King began accepting credit cards for payment of fast-food garnering media coverage of this fundamentally new use case, which resurfaced on TikTok last year. Customers’ reactions recorded from the momentous event, while funny to watch today, were initially speculative as to whether paying by credit card for small purchases would catch on […]

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Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don Julio, which hosted Día de Muertos celebrations in 15 cities globally and unveiled oversized altar installations (“ofrendas”) across eight of them. The goal […]

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Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech

Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […]

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The Access Group to acquire US digital guest engagement provider Paytronix

Editor’s Note: Paytronix has been one of the most prominent providers of loyalty software and related services to the restaurant business over recent memory. Over time, the company expanded its footprint into Convenience Retail. The loyalty services market for restaurant and convenience retail is dominated by a handful of providers, with PAR PUNCHH, PDI Technologies, […]

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AdImpact Bolsters Sales Leadership Team With New Hires

Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […]

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Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology

Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […]

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Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC) regarding its “Negative Option Rule.” A key part of this rule is the “click-to-cancel” feature, which aims to make the cancellation process easier for consumers—and may go into effect as early as March of 2025. For companies […]

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