Product videos are a powerful way to communicate in today’s digital landscape. Indeed, most marketers understand the importance of not just capturing attention, but holding it. That’s where product videos come into play. Teams that are unaccustomed to current video marketing tools, techniques and mediums might be surprised by their relatively inexpensive, user-friendly nature. Because of […]
The rise of Generative AI (GenAI) has been a game-changer for marketers, enhancing their ability to generate captivating marketing assets. ChatGPT has paved the way for GenAI, with other image and graphic tools catapulting its transformative potential for marketing. A report by McKinsey published in August 2023 reveals that marketing and sales are leading the […]
Editor’s Note: CM sister pub PRNEWS attended the 2024 Meltwater Summit in New York City last month, where Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these six […]
Room nights growth of 13.4% in Q2 and up 17.3% year to date Total H1 revenues $1.3 billion versus $1.1 billion in H1 2023 GHA DISCOVERY enrolments surge 20% in Q2 pushing membership to 27 million Cross-brand revenues in H1 2024 were $176 million up 31% while direct bookings were up 40% over H1 2023 […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. This year, Let’s Talk Loyalty is travelling to the Australian Loyalty Association’s Annual Conference. One of the presentations we are looking forward to is the *2024 Loyalty Insights Report* which the Australian Loyalty Association has recently launched in partnership […]
A conversation with Sara Galloway, VP Strategy & Consulting, Kognitiv Our Pardon the Education series was created to tackle complex topics in a direct and easy to digest format. We know you have many demands on your time and offer this interview format to allow you to get to know the brightest people in our […]
Our hosts, Bill Hanifin and Aaron Dauphinee, are back again this week with the Wiser Loyalty series podcast. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. They then provide their own perspectives and current […]
Is this the next big opportunity in retail? Can Amazon, Target, and Walmart get in the game? Adults spent $1.5 billion on toys in the first quarter of 2024, making them the industry’s largest consumer group. Here are five strategic plays for rethinking the category. Adults are spending more “toy” money on themselves than on […]
Dubai, UAE, 16 July 2024 – Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a groundbreaking new solution to the Middle East region later this year. The new solution introduces the ability for members to earn and […]
PacSun’s marketing and customer teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers SAN FRANCISCO, CALIFORNIA – July 16, 2024 — Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the SoundCommerce Data […]