For most travelers, airline loyalty programs are about free flights, upgrades, and priority boarding. But behind the curtain, these programs have become some of the most valuable assets in aviation—multi-billion-dollar financial engines that can determine whether an airline thrives or struggles. They are the best example of how LaaB (Loyalty as a Business) is more […]
Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want to see metrics that go beyond top-of-funnel indicators and demonstrate the direct business impact of social,” according to Layla Revis, Sprout’s Vice President of […]
U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI. In a July 2025 survey of 1,224 U.S. shoppers, Omnisend found that 59% of […]
Trogni’s vision for Zinnia is industry standardization and full-stack, in the literal sense: “I strongly believe you cannot fix data and technology from the middle down. You have to start at the origination point…Our goal is to ensure that every family in North America has the financial longevity to match their wellness and health longevity.” […]
As Klarna IPOs today, the fintech sector is closely watching for indicators of health in the market. How will the murkiness surrounding BNPL’s future be received by a broader network of public investors? And how will the company stack up against competitors like Affirm and Block (Afterpay)? As we’ve reported, BNPL lacks a central data […]
The quiet loyalty crisis no one in the restaurant industry wants to talk about If you’ve read the recently released Nation’s Restaurant News’ Loyalty and Customer Experience Market Leader Report 2025 (a 40-page report I highly recommend you download), you probably walked away with the impression that things are going just fine in restaurant loyalty land. Traffic’s […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This republished episode features the SAS Group, the Swedish airline holding company originally formed in 1946 after the merger of the three Scandinavian flag carriers serving Sweden, Denmark and Norway. It is now Scandinavia’s leading airline, offering […]
PAR AI delivers real-time intelligence that flows seamlessly across the restaurant tech stack without the need for extra apps or training NEW HARTFORD, NEW YORK — September 9, 2025 — PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR® AI, the new intelligence layer embedded directly into the […]
VANCOUVER, BRITISH COLUMBIA — September 8, 2025 — ACCESS Newswire Snipp Interactive Inc. (“Snipp”), a global provider of digital marketing promotions, rebates, and loyalty solutions, is proud to announce it has secured a $1.4 million contract extension over two years to continue powering a leading pet care brand’s loyalty program with AI powered receipt validation and fraud prevention […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The news this week is diverse, with differing findings about the impact of AI on top of the stack. We share Stanford Research’s findings on how AI is replacing young workers and how Google’s “Nano Banana” might be the most powerful AI image […]