Is this the next big opportunity in retail? Can Amazon, Target, and Walmart get in the game? Adults spent $1.5 billion on toys in the first quarter of 2024, making them the industry’s largest consumer group. Here are five strategic plays for rethinking the category. Adults are spending more “toy” money on themselves than on […]
Dubai, UAE, 16 July 2024 – Etihad Guest, the award-winning loyalty programme of Etihad Airways, has extended its partnership with Pointspay in a move that will lead to the first introduction of a groundbreaking new solution to the Middle East region later this year. The new solution introduces the ability for members to earn and […]
PacSun’s marketing and customer teams now have the ability to fully transform, govern, and activate data through campaign automation to better engage and serve PacSun customers SAN FRANCISCO, CALIFORNIA – July 16, 2024 — Census, the leading data activation and Reverse ETL platform, today announced iconic streetwear retailer PacSun is live on Census Embedded in the SoundCommerce Data […]
THOUSAND OAKS, CALIFORNIA – JULY 15, 2024 – GLOBE NEWSWIRE — Kolibri Global Energy Inc. (the “Company” or “Kolibri”) (NASDAQ: KGEI; TSX: KEI), an energy company focused on acquiring and developing energy projects in oil and gas, today announced the launch of a shareholder loyalty campaign in partnership with TiiCKER, the world’s first and largest […]
Interview with Simon Nicoll, Chief Growth Officer, CORA Loyalty Portfolio We reported in last week’s Newsletter that CORA Group (“CORA”), an operating portfolio of Jonas Software, a subsidiary of Constellation Software Inc., announced the acquisition of Kognitiv’s Enterprise Loyalty Platform (ELP). The press release shares “This acquisition elevates CORA’s loyalty solutions to a leadership position […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News When you read the news this week, you will see how loyalty marketing can be well-positioned as an integral part of enterprise operations. Data from 7-Rewards informs a refreshment of its food and private label strategy. Paytronix reports on the impact of loyalty programs […]
Our Marketer on Fire this month, DeLu Jackson, Executive Vice President and Chief Marketing Officer at ADT, recently took us through the 150-year-old company’s latest marketing transformation, which involved creating technological innovations, new media allocation, communications and a new go-to-market strategy. Here’s part two of our conversation with the marketing chief, which delves deeper into […]
With the average tenure of chief marketing officers (CMOs) decreasing to 37 months and with CMO roles even being eliminated altogether, it is a trying time to be a senior-level marketer. Paramount to achieving success—and proving the value that marketing brings to the boardroom—is sales and marketing alignment. According to Forrester, highly aligned companies grow […]
Valuedynamx has just released a new research report highlighting what really drives consumer loyalty program satisfaction. The announcement can be found here. As you will learn reading the report, consumers highly value their investments and interactions with a program and want to derive equal, if not greater value, from that investment. There is a direct correlation between customer satisfaction and the […]
Laura Miller, Kobie’s GM & SVP, Services, proves how gift giving is an ideal proxy for how to collect and use ZPD Loyalty programs thrive on understanding your customers’ desires. But how do you ensure you’re offering what they truly crave? Enter Zero-Party Data (ZPD), the information customers willingly share about themselves. I recently heard […]