Integrated solution combines Vevol Media’s Shopify development expertise with 2Performant’s affiliate marketing platform, offering merchants a unified launch-to-growth pathway Partnership addresses a critical gap in Europe’s e-commerce market, projected to hit US$1.02 trillion, where, according to CB Insights, 33% of startups fail due to marketing challenges. LONDON, ENGLAND — 31 July 2025 – Leading affiliate marketing platform, 2Performant (BVB:2P), has announced […]
Christine leads marketing for a mid-sized consumer brand. Her team is stretched thin, her budget is tighter than last year’s and expectations from the C-suite are higher than ever. She’s under pressure to acquire new customers, improve loyalty metrics, and deliver measurable return on every dollar spent—all while navigating discount fatigue, evolving consumer preferences and […]
In this episode, Shannon Miller from IBM and Tom Bockholt from Salesforce discuss how they are enabling clients to accelerate the adoption of AI to transform and elevate customer loyalty strategies and the end to end customer experience. They explore how innovative companies are using AI to drive hyper-personalization, respond to evolving customer expectations, and embed loyalty across the customer journey. The conversation touches […]
AI is rewriting the rules of ad-making, from bringing scripts to life on screen to driving better ad conversion. When prediction market Kalshi aired a 30-second ‘unhinged’ GTA-style cinematic ad during the NBA finals, it looked like something straight out of a high-end production studio: sweeping visuals, polished storytelling, and immersive sound. One would imagine […]
This week, a controversy in the fashion world uncovered consumers’ true sentiment toward AI. Vogue, the decades-old powerhouse of fashion, published a Guess ad with a blue-eyed and blonde AI model. And the Internet is in shambles — one TikTok comment called it “war on art, fashion, and culture.” AI might be ushering us into […]
Introducing new Loyalty Program for LaLiT Suri Hospitality Group Nurturing Bonds Beyond Transactions As I look back upon the journey of The LaLiT Suri Hospitality Group over the last 40 years, I often reflect on what truly defines our success. Beyond the luxurious accommodations, the exquisite dining experiences and the attentive service, it is the […]
Busy Beaver calls the new solution a “game-changer” for connecting AI-driven inventory decisions to fast, consistent action in stores. NEW YORK, NEW YORK — July 30, 2025 – Onebeat, the AI-driven inventory optimization platform, and Zipline, the leading retail execution and communication platform, today announced a strategic integration designed to help retailers close the gap between HQ strategy […]
ANNAPOLIS, Md. — Trilliad, a market-leading Growth Services Provider, is pleased to announce the appointment of Sarah Strassheim as Chief Financial Officer. A seasoned finance executive with 20+ years of experience, Sarah brings deep expertise in financial management, strategic planning, and operational excellence to her new role. These leadership investments reflect Trilliad’s long-term strategy to […]
New self-optimizing AI system boosts conversion rates, lowers CPA, and makes “clicks” an obsolete metric LOS ANGELES — MGID, the global advertising platform, today announces the release of CPA Tune. This powerful self-optimizing system utilizes machine learning to maximize conversions and efficiency at scale across native advertising campaigns. This launch follows the launch of MGID’s CTR Guard, […]
DV’s Fraud Lab detected amateur-level fraudster mistakes behind a $2.5M fraud operation targeting CTV and mobile inventory NEW YORK — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released the discovery of ShadowBot, a fraudulent bot scheme that generated over 35 million spoofed mobile devices […]