This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is another industry leader who joined us in our studio in Dubai. Rob Singleton is Director of Loyalty Programmes for IHG Hotels and Resorts, for India, the Middle East and Africa Region. IHG Hotels & Resorts is a global […]
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s […]
Includes enterprise technology, customers and employees Revives iconic brand in loyalty marketing Grows CORA’s Loyalty Solutions Businesses and Capabilities WARMINSTER, PA, – JULY 2, 2024 — CORA Group (“CORA”), an operating portfolio of Jonas Software, a subsidiary of Constellation Software Inc., is pleased to announce the acquisition of Kognitiv’s Enterprise Loyalty Platform (ELP). This acquisition […]
And, what does this mean for Amazon? In September 2023, TikTok Shop launched in the U.S. Nine months later, the social marketplace is expected to help generate $17.5 billion for the platform. So, who’s buying? TikTok is great at transforming creative little videos into mass-consumed art, but it’s even better at math. Take the ratios […]
Public Relations is a cornerstone of any ad tech company’s communication strategy, vital for shaping and maintaining a positive image in a competitive and rapidly evolving industry. In the ad tech landscape, where innovation and adaptation are key, PR goes far beyond securing media coverage. It includes managing community relations, handling crises, planning events, creating […]
In-house agencies are exploding in popularity, becoming a go-to option for brands seeking greater control, faster turnaround times and cost savings. These internal teams have the potential to grow from scrappy start-ups to full-fledged marketing juggernauts. However, transforming an in-house agency into a marketing juggernaut comes with its own set of challenges. Scaling an in-house […]
Self-Publishing Gives CC’s Control over Mobile App Changes, Branding and Mobile Engagement Powerful New Mobile Experience Helps Acquire, Engage and Retain Customers Personalized Guest Experience: Custom Ordering, Announcements, Limited Offers and Rewards NEWTON, MASSACHUSETTS, – JULY 8, 2024 — Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced that CC’s Coffee House®, Louisiana’s […]
This is another week of the Wiser Loyalty series podcast, which is hosted by Aaron Dauphhinee, CMO of the Wise Marketer Group, and the CEO, Bill Hanifin. These leading loyalty marketers unveil constructs form the Loyalty Academy™curriculum which leads to candidates achieving their Certified Loyalty Marketing Professional™ (CLMP™) designation. In this episode, they explore constructs for “How […]
LTL Episode #559:The Value Exchange – Mercenaries are not US This month, the Wiser Loyalty series podcast explores How to Create a Winning Value Proposition for Your Customers. Wiser Loyalty is created by Let’s Talk Loyalty and The Loyalty Academy. Episodes are hosted by Aaron Dauphinee, CMO of the Wise Marketer Group, and CEO, Bill Hanifin. The Wiser Loyalty podcast series […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Happy Monday. We continue to select the most interesting news items related to digital customer marketing, customer loyalty and payments for your use and enrichment. We continue what we started last week by tagging the news regionally to make it easier to find what […]