Wondering what the future holds for conversational AI? How will AI and machine learning impact future customer interactions? Here’s everything you need to know. What does the future hold for conversational AI? Can conversational AI successfully mimic human interactions in the future? How will artificial intelligence change the future of sales, marketing, and customer service? […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
Executive Interview with Kevin Zhang, CEO and Founder Phoenix Technologies Costco and Sam’s Club are best case examples of thriving retail membership clubs in retail. Kevin Zhang’s dream when founding Phoenix Technologies was to create a similar model for direct-to-consumer retailers. That dream has become a reality as his company help D2C ecommerce businesses turn […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a […]
Global News Roundup from The Wise Marketer From the Editor Happy St. Patrick’s Day to those that celebrate to honor the patron saint of Ireland. Or a happy Monday for those opting out of getting decaled in green today. Some interesting stories that aren’t so lucky for consumers in this week’s roundup, including one close […]
As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as return on ad spend (ROAS) to determine success and guide future investment decisions. These traditional metrics highlight gaps in the full view of your […]
Editor’s Note: For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. Chief Marketer Network publication Multichannel Marketer sat down with the brand’s recent VP of Marketing to discuss the challenges of creative approvals, why it’s using OOH for the first time, why […]
CONGRATULATIONS TO THIS YEAR’S MOST INFLUENTIAL WOMEN IN MARKETING Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees. The 40+ award-winners were selected from nominations by peers and Chief Marketer editors. From visionary leaders to social media experts, data […]
Only 26% of customers are satisfied with their cards experience Nearly one-in-two prospective customers abandon onboarding due to a poor experience 86% of executives plan to prioritize omnichannel experiences over the next 12 months to improve customer experience and build loyalty PARIS, FRANCE / March 11, 2025 — (BUSINESS WIRE)– The Capgemini Research Institute’s World Retail Banking Report […]
In an era of economic uncertainty and rapid technological advancement, retailers are fundamentally reimagining their approach to customer loyalty. Eagle Eye’s recent report, Loyalty’s Next Chapter: The Forces Reshaping Retail in 2025, suggests that retailers’ focus will center on two main priorities: maximizing the value of customer data and helping budget-conscious consumers navigate challenging financial […]