The power of storytelling in customer loyalty Three Stages of Loyalty Evolution Do you remember the last time you reluctantly pulled out a loyalty card at a store, sighed while typing in your phone number, or pulled up your digital loyalty card on your mobile device to earn points you rarely redeem? You are not […]
After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fact, in its dozen-plus years in operation, it […]
Employment has always acted as a proxy for where society is headed. In 1900, 40% of the labor force lay in agriculture; today it’s under 2%. In 1970, about a quarter of Americans were employed in manufacturing; now it’s less than 8%. These numbers tell a story: when agriculture dominated, hands were needed in the […]
Agentic AI can detonate billion-dollar outcomes just as fast as it can drive them. AI is no longer just automating tasks; it’s making decisions and taking actions like an insider. Agentic systems scan digital environments, reason through tradeoffs, and take initiatives on behalf of businesses, whether involving negotiations with clients or pushing deals across the […]
A novel approach challenges the assumptions behind card-linked loyalty and reveals what’s next for brands and consumers Loyalty is a proven catalyst for behavioral change, yet its true potential is often constrained by limitations of traditional loyalty technology. In today’s landscape of precision marketing and instant gratification, loyalty can no longer be treated as an […]
KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading […]
SAN FRANCISCO — 6sense®, the first AI-powered revenue marketing platform, today announced three strategic executive appointments: Tim O’Neil as Chief Sales Officer, Amir Ravandoust as Chief Operating Officer, and Raj Gupta as Chief Development Officer. This expanded leadership bench underscores 6sense’s focus on accelerating innovation, operational discipline, and category leadership in Revenue AI. “We’re building the company that […]
Demonstrations to include KeyFrame™, MediaScale Open CDN™, and MediaScale™ Ad Monetization with Dynamic Content Vecima will exhibit at IBC, September 12-15, at the RAI in Amsterdam, Stand B15 in Hall 1 VICTORIA, British Columbia — Vecima Networks Inc. (TSX: VCM) today announced its MediaScale™ solution line-up for IBC 2025 in Amsterdam, highlighting multiple video industry […]
First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance PALO ALTO, Calif. — Wurl, a leader in the streaming TV industry, in partnership with TVision, the company measuring every second of TV and CTV viewer engagement, published a new report today called, The Impact of Emotion Alignment on […]
It’s a rough welcome back to school for markets as a global bond rout is now weighing on stocks. Behind the sinking feelings are budget woes in the US and several EU countries, combined with expensive government debt and outsize deficits. Add to that a blow to President Trump’s trade push as a federal appeals […]