Fintech Nexus caught up with Public.com about where their members are investing now–and the co’s latest tech Last week, we published a survey of fintechs flouting recession vibes — like going-out-of-business experts SimpleClosure, in addition to some robo-advisors, earned wage access (EWA) platforms, and cash-flow analytics solutions. Turns out some consumers are flouting recession vibes, […]
With Reg Z enforcement scuppered, regulators and consumers may not know the true extent of BNPL’s reach for the foreseeable future. In the shadow of a looming recession, that could be dangerous. Buy now, pay later (BNPL) giant Klarna announced this week that its net losses doubled in Q1 2025 compared to a year earlier, […]
Research across European e-commerce brands uncovers tech challenges presented by changing consumer expectations and behaviours Krakow, Poland –Tuesday 20th May, 2025: Traditional SEO is on the brink, according to new research from one of Europe’s leading Customer Engagement Platforms, SALESmanago. Seventy three percent of eCommerce and retail marketers believe that traditional SEO will be obsolete by 2026 […]
SAN FRANCISCO, CA – May 15, 2025 – Insightly, a leading provider of modern, scalable CRM solutions for growing businesses, today announced the release of its 2025 CRM Research Report in partnership with Ascend2. This in-depth report, based on responses from over 375 mid-market go-to-market (GTM) professionals, spotlights the hidden costs of CRM decision-making biases and […]
Executive interview with Mark Collin, Chief Growth Officer, Apadmi Wise Marketer recently published news from Apadmi covering the release of a new study, the Second Annual Digital Customer Loyalty Report. The report is based on survey data from more than 150 mobile, loyalty, CRM, and product experts from a range of leading retail, hospitality, travel, […]
Famous for its work on the ‘Share-a-Coke’ campaign, IV Creative has celebrated a 38% increase in major brand partnerships in the last 12 months AU Vodka, Foodhuggers, Lady A, and Enshrouded join Coca-Cola, The Famous Grouse, Moonpig and Who Gives A Crap as customers Connor Thompson, formerly of THG, appointed as Director to spearhead support […]
The Loyalty Newswire from The Wise Marketer From the Editor Brand marketers are hungry for evidence that loyalty works. We highlight news this week illustrating how it can bring financial results to the business (CAVA Group) while also easing real-life problems for consumers (BILT Rewards). We also find the news this week led from outside […]
Editor’s Note: The Formula 1 Crypto.com Miami Grand Prix, now in its fourth year, drew nearly 300,000 fans and a dozen activations to its three-day event last month. Event Marketer, a Chief Marketer Network publication, explores 12 brand experiences at this year’s event, from American Express, LEGO, Liquid I.V. and others. Below is an excerpt […]
Editor’s Note: The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase. In a piece from Chief Marketer Network pub Multichannel Merchant, Chief Marketing Officer Miki Dosen details the campaign’s inspiration, strategy and early results. Below is an excerpt from the piece; head to […]
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. The consumer package goods juggernaut counts more than 400 brands in its portfolio, generates 60 billion Euros in business annually from 3.5 billion global shoppers. And it does that by putting its brands […]