AI is reshaping how audiences discover and engage with content. From Google AI Overviews to generative AI, today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI. For marketers, this shift means adapting content strategies to prioritize not only SEO, but also […]
With an “A/B testing” president in office, financial models may offer clarity It’s a new era for business as this week marked the beginning of an all-out trade war between the US and Canada. Emotions were high, and crisis-tested leaders were in fashion as a resurgent Liberal Party in Canada appointed central banking legend Mark […]
Murmurings from Fintech Meetup and HumanX It is amazing to me, how many meetings — even in a meeting I had today … where someone says, ‘What do you see in valuations today?’ As if there’s a generic answer for what variables every company in the world should be valued on.” — Jade Mandel, Managing […]
The funding will help grow the company’s visual generative AI platform. This platform enables developers to build and scale risk-free visual generative AI products without infringing on privacy or copyright. [New York, NY – March 13, 2025] – Bria, the enterprise visual gen AI platform built on 100% licensed data, announced today that it has closed […]
Since launching in January, new mobile app downloaded by more than 10,000 guests in first 30 days Newton, MA, March 11, 2025 — Paytronix, the leader in guest engagement for restaurants and convenience stores, and Nebraska-based Mexican American chain, Amigos/Kings Classic, are proud to announce their partnership for Amigos and King’s Classic new loyalty program. Additionally, Amigos/Kings Classic […]
In this week’s #TBT, we carve out some insights taken from our conversation with Rachel MacAdam who leads Marketing at Skip the Dishes. Rachel takes us through her thoughts on why loyalty is living in somewhat promiscuous times and how the mobility industry has changed and continues to influence consumer behaviours. We share two segments with you […]
Kate O’ Brien has been the General Manager of Loyalty at Air New Zealand for the past five years. Kate leads and holds responsibility for the Loyalty business including strategy development and execution, partner relationships and negotiations, airline loyalty tiers and benefits, data and analytics and P&L ownership. Hosted by Carly Neubauer
TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., which examines shifts and disruption of digital channel usage between September and November 2024. TikTok topped the report’s lists for greatest consumer spend, average time spent per user and average number of monthly sessions. However, Threads, ChatGPT […]
Global News Roundup from The Wise Marketer From the Editor Do you know about “The Vault”? If you are a CLMP™ you have exclusive access to tools, research and thought leaders. The Vault has over 9 years of information you can access in one click. Are you curious what the latest loyalty market studies are saying or […]
New AI Sidekick is designed to enhance eCommerce marketing, with smarter automation, optimised customer engagement and real-time adaptability Krakow/Poland, 12 March, 2025 — SALESmanago, one of Europe’s leading Customer Engagement Platforms with over 3,000 clients, today announced the expansion of AI Sidekick, a personalised AI layer, designed to enhance eCommerce efficiency, optimise customer engagement, and increase revenue. As […]