This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The idea of “emotional loyalty” has been raised many times on our show, but never before in such breadth and depth as in today’s conversation. It’s a really big idea and one that brand marketers and loyalty marketers know […]
BOCA RATON, FLORIDA – JUNE 20, 2024 – GLOBE NEWSWIRE — Springbig, a leading provider in cannabis loyalty marketing and communications technology, is thrilled to announce our enhanced integration with Greenline, a BLAZE® company, Canada’s most-trusted cannabis point-of-sale solution provider, to offer a seamless loyalty connection that enhances the retail experience for cannabis customers. This collaboration […]
BOSTON, MASSACHUSETTS & TORONTO, ONTARIO – JUNE 20, 2024 – BUSINESS WIRE — Exchange Solutions is excited to announce the launch of its SaaS Loyalty and Personalized Offers Connected App on the Snowflake AI Data Cloud. This innovative solution enables joint customers to implement Exchange Solutions’ comprehensive SaaS loyalty product directly within their Snowflake environment. Exchange Solutions and Snowflake, the […]
4-Part Wiser Loyalty Series with Let’s Talk Loyalty™ on Loyalty Finance Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee highlight a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, the community of which is nearing 1,000 individuals across 53 […]
The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples. In this episode, our hosts bring fresh content from The Loyalty Academy™ on “How to Create a Winning […]
Joint Marketing Effort and Deep Technical Integration Unlocks New Capabilities, Giving Brands New Ways to Increase Traffic, Engagement, and Loyalty Program Utilization PHEONIX AND NEWTON, MASSACHUSETTS, – JUNE 20, 2024 – GLOBE NEWSWIRE — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest IT and business consulting services firms in the world, announces the renewal of […]
What’s Next for Department Stores, How Will They Evolve? Macy’s is closing 150 stores its CEO says were “built for a different era.” This follows many other closings in the sector. What will it take for department stores to survive? Can department stores evolve enough to regain relevance? It might take more than the magic […]
The Hidden Consumer Motivators Behind Loyalty Program Success ST. PETERSBURG, FLORIDA – JUNE 26, 2024 — Kobie, a global leader in loyalty marketing technology and services, today released The Heart of Loyalty: 2024 Consumer Research Report, unveiling a uniquely academic approach to consumer motivations. Kobie’s research team, comprised of PhDs who specialize in the intersection […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News In this edition, we have cued up the news with tags to make it easier to find what you need. In our Global News Roundup, we have added the geographic region and in some cases, the business sector, that applies to the news item. […]
When building a brand message, B2B marketing teams know that unless you’re a massively popular sports equipment manufacturer in Oregon, it’s never as easy as “just do it.” Your message is the quick and clear articulation of the 30-page manifesto that defines your company’s purpose, your differentiators, your benefits to your industry and the world […]