SAN FRANCISCO, CALIFORNIA & MUMBAI, INDIA – June 26, 2024 – ACN NEWSWIRE — Kitabisa, Indonesia’s leading donation platform, chooses CleverTap, the all-in-one engagement platform to boost app stickiness and click-through rates for push notifications. Kitabisa was able to deliver data-driven, personalized interactions on their platform, which led to notable improvements in donations per user. Set […]
Photo courtesy of USL The North America-based United Soccer League, which encompasses several men’s and women’s leagues, a player development academy and a national youth platform, recently experienced its busiest matchday in its 38-year history, amounting to 72 games across four of its leagues over the course of 12 hours. It’s a big win for […]
CLEARWATER, FLORIDA – June 24, 2024 – (PR Newswire) — PostcardMania, the $104.6 million marketing technology firm with 380 staff, is partnering with Konica Minolta, the industrial and commercial printing leader, to expand the printing capabilities of its fastest-growing direct mail automation division, PCM Integrations. PostcardMania’s multi-million dollar automation-led division currently spearheads growth at the firm with […]
STAMFORD, CONNECTICUT- June 24, 2024 – (PR Newswire) — Beeby Clark+Meyler (“BCM”), a leading digital performance marketing agency, has announced the release of “Ventas-AI”, an innovative AI-stack designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative. Ventas-AI enables clients to accelerate learning at scale and provide media algorithms, such as Meta’s, […]
NEW YORK, NEW YORK – June 18, 2024 – AFFINITY SOLUTIONS — In a collaboration with Affinity Solutions, Disney will add to its growing list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer purchase insights across categories – including Retail and QSR – to brands and advertisers. Marking […]
According to the report, “Sprinklr boasts the most feature-complete solution, bar none.” NEW YORK, NEW YORK – June 21, 2024 – SPRINKLR — (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced its recognition as a Leader in The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024. The report evaluated 11 vendors based […]
Unwrapped: Snappy’s 2024 Customer Loyalty Study Finds 70% of Consumers Prioritize Brands with Loyalty Offerings; 76% of Americans Report They Will Spend More When Part of a Loyalty Program. NEW YORK, NEW YORK – June 20, 2024 – Snappy — the award-winning gifting company, releases findings from Unwrapped: Snappy’s 2024 Customer Loyalty Study, an in-depth survey […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News We’ve heard more Loyalty Marketers comment that “loyalty is an outcome,” not just a program. We agree with that statement and believe that the outcome you seek as a brand will be influenced by many factors. That’s why when you read the news we […]
Photo credit: Luke Hayes When Meta activated for marketers, brands and creatives during the Cannes Lions International Festival of Creativity last week, it once again tapped the creative vision of Es Devlin, a world-renowned stage designer behind Instagram’s critically-acclaimed Storyscape activation at the 2018 festival. Devlin’s “Reels Cinema,” a structure built from the ground up […]
In a way, automated marketing campaigns and healthcare-focused businesses ought to go hand-in-hand. Email reminders are a great way to motivate consumer behavior. Care providers are constantly reminding patients to take some sort of action—to book a check-up exam, to get the latest recommended vaccinations, or pay a bill, for example. Spurring another person to action is often the primary […]