First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks TORONTO — StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is […]
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement. NEW YORK — Dailymotion Advertising, the video marketing suite developed by Dailymotion, announces the launch of EchoAI, an exclusive video ad format that combines a conversational AI engine trained on the advertiser’s proprietary content with a […]
eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client operation to a publicly traded, global enterprise with 20,000+ employees across APAC, EMEA, and the Americas. “Twenty-five years ago, eClerx set out to build a company rooted in problem-solving, client […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license and […]
A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just about every aspect of its business, Blue Apron is now […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re looking at Sola, which just emerged from stealth with an AI-native platform built to automate the operational grunt work most companies still outsource. Sola just raised a $17.5 million Series A led by Andreessen Horowitz, with […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its brand cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license […]
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October. Ace Hardware is the latest merchant to open its website and stores to brand advertising. The hardware co-op with 5,000-plus stores will allow brands to advertise to shoppers on its homepage, product detail pages, search pages, in app, within emails and […]
“It’s not enough to have a 1-800 number that people call, and the person still says it’ll take 90 days. It’s truly about that first touch resolution.” Co-founder and CEO Shanthi Shanmugam’s vision for Casap is to become the FICO of first-party fraud scoring. Casap is quickly achieving that goal by viewing dispute resolution as […]
Peek at the metrics of startup success, and a founder may never get started. In the words of Gimli the Dwarf in the Lord of the Rings film trilogy: “Certainty of death. Small chance of success. What are we waiting for?” But a blockbuster new report out from banking services fintech Mercury should be heartening […]