CALGARY, AB, Oct. 15, 2025 – WestJet and TELUS, two of Canada’s most trusted and iconic brands, have linked their loyalty programs to deliver industry-leading value and flexibility to their members. Starting today, WestJet Rewards and TELUS Rewards members who link their accounts can earn, transfer and redeem points across the programs, unlocking exclusive travel and connectivity benefits. They will […]
For shoppers looking to buy a ceiling fan, they can browse the 100 Lowe’s has in store or the 8,000 more the home improvement store has online. And that’s the power of a marketplace: More options. Joseph Cano, Senior Vice President of Digital at Lowe’s, knows shoppers don’t want 8,000 ceiling fan options. But there’s […]
The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manage Amperity , the leading AI-powered Customer Data Cloud, has introduced Audience Monetisation, a new solution that helps brands unlock high-margin revenue from first-party customer data. The launch reflects a broader market shift, as privacy changes […]
The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks and medical influencers. Kate Farms is looking to 2026 as the year to substantially increase its brand awareness and acquire more everyday consumers. The nutrition […]
GHA DISCOVERY revenue reaches an all-time high of $3.2 billion, up 21% versus 2024Repeat stay revenue grows 18% to $1.8 billion Cross-brand stay revenue climbs 15% to top $424 million GHA direct web and app bookings jump 29% D$ reward redemptions grow by 55% The US and UK most important outbound feeder markets, generating $432 […]
This episode is also available in video format on www.Loyalty.TV. We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood. Marketing to customers in a regulated industry has complexities and my guest today is one of the most accomplished persons leading marketing innovation in the […]
There was a tremor in the force this morning. For people new to customer loyalty and those who don’t care much for history, the impact was negligible. But for people who have made a career in this industry, especially Canadian marketers, the shaking was enough to make you sit quietly for a moment and catch […]
The AIR MILES program will transition to Blue Rewards, offering millions of members a simple, flexible way to earn and redeem rewards and will continue to be operated by a subsidiary of BMO. New program partners will join more than 400 brands across Canada. In summer 2026, Miles automatically convert to Blue Points, maintaining equivalent value […]
Acquisition will accelerate PAR’s roadmap for consumer data, loyalty, and media innovation. NEW HARTFORD, NEW YORK – JANUARY 26, 2026 — PAR Technology Corporation (NYSE: PAR), a leading global foodservice technology provider, today announced that it has agreed to acquire the identity resolution and shopper intelligence platform Bridg, a division of Cardlytics, Inc. (NASDAQ Global Market: CDLX). The transaction […]
The Loyalty Newswire from The Wise Marketer From the Editor Winter weather is here in force across the Eastern United States, and we are rescheduling our Wiser Retail Insights Forum™ 2026 to protect the interests of attendees planning travel in the region. We’ll have new dates announced soon. In the news, we see that Scene+ […]