New capabilities bring sophisticated mobile navigation and notification through improved messaging capabilities to app users Newton, MA, May 12, 2025 –Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced the launch of two new features to its branded mobile app: interstitial messages and deep linking push and pull messages. The new features will […]
Global News Roundup from The Wise Marketer From the Editor The Northeastern US is stringing together a series of warm and sunny days, lending confidence to the hope that the ambivalence of spring weather is behind us and summer is around the corner. We hope this Newswire brings some sunshine into your life. We receive […]
New research by Storyblok reveals US businesses have spent an average of $403,000 on AI in a bid to enhance the digital customer experience Almost a third (30%) have spent more than $500k Key AI applications cited include customer service (61%), marketing analysis (60%), automating admin tasks (42%), and translation services (41%) Still, 28% of […]
Coors Light engineered its cans to change color when the beer was cold enough to drink—from grey Rocky Mountains to ice cold blue—back in 2009. It was a new concept for consumers that warranted a marketing campaign. But today, many younger beer drinkers are unaware of the color-changing tech on its packaging. That meant it […]
Editor’s Note: A major theme of the 2025 NewFronts presentations in New York City this week was interactive TV ads, according to Chief Marketer Network pub AdExchanger. Instead of leaning back and consuming TV passively, consumers are being encouraged to interact with ads through QR codes and gamified experiences. Here’s an excerpt from the piece; […]
Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind, makers of AI-powered performance marketing software, and publication “Retail Dive.” There are, however, a few caveats, according to Tim Glomb, VP of digital, content and AI at Wunderkind. On one hand, the data represents a snapshot of time […]
Savvy operators have built contingent products and revenue streams to thrive despite the major economic and market turmoil Even the most cursory survey of fintech-focused news headlines paints a concerning picture. Deals are down, public markets (plus global trade) possess the same teeter-tottering volatility as a ride at Six Flags, and major IPOs-to-be have been […]
One of the most maligned of all financial products is the overdraft. Some banks love this product and generate a large portion of their profits from it. Consumers, in general, hate it but some need it to survive. It is a classic win-lose product. The bank wins and the customer loses. In 2025, there should […]
Great Strategies to Increase Customer Loyalty and Engagement A Bold Prediction: Loyalty Lost in Plain Sight A recent strategic shift for Albertsons for U™ program promises more automatic discounts and simplified customer-friendly savings. This update may sound alluring at first glance. But by turning loyalty into something passive, invisible and ultimately forgettable, I fear Albertsons’ […]
CRMC 2025 (https://www.thecrmc.com/) is now only three weeks away on June 4- 6, 2025. We hope that this series has motivated you to attend, but if you’re seeing this for the first time, then check out the CRMC 2025 website and register today. That said, this week’s interview shares two snippets from our conversation with Peter Vogel, […]