NEW YORK, NEW YORK — AUGUST 14, 2025 — Madison Logic, the leading global digital Account-Based Marketing (ABM) activation platform, and ZoomInfo (NASDAQ: GTM), the Go-To-Market Intelligence platform, today announced a strategic partnership to deliver enhanced capabilities across B2B audience planning, prospecting, and marketing attribution. The exclusive collaboration brings together two of the most powerful B2B solutions to […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Two new events from Wise Marketer Group were announced this week. Wiser Forums™ in Mexico City, Sept. 25 Loyalty Academy’s Certified Loyalty Marketing Professional™ Workshop in Austin, Texas, September 30 – October 1 Providing both research and insights on the thriving Mexican market […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week’s feature zeros in on a fast-growing fintech that’s rethinking how employees with big stock positions can protect and diversify their wealth without taking a tax hit. San Francisco-based Cache has secured a $12.5 million Series A led […]
Loyalty math reveals the truth in point valuation and redemption Are you a one-percenter? Think carefully before you answer the question because it could land you in two vastly different camps of people. Being a “One-percenter” can mean you are part of the wealthiest 1% of the population, or it can refer to members of […]
Fintech Nexus asked peers to recommend female fintech founders who they felt we all should watch over the next year. Today is part two of our series recognizing a group of women who are inspiring the future of the financial technology industry, according to their peers. Fintech Nexus asked the LinkedIn universe, “who are female […]
The Americas fintech market is humming along but has cooled quite a bit from last year according to the KPMG’s Pulse of Fintech report released this week, which showed fintech funding in the first half of 2025 hit $26.7 billion with 1,092 deals…down about a quarter from 2H ‘24’s $35.7 billion. Per the report, a […]
In today’s retail environment, ecommerce is no longer a “nice to have” – it’s essential. Platforms like Shopify, WooCommerce, and Squarespace have made selling online more accessible than ever. But for many business owners, launching the store is just the beginning. Once you start gaining traction, you’ll likely want your ecommerce setup to sync […]
This episode is also available in video format on www.Loyalty.TV. The most decorated loyalty brand in global awards is Myer One. Rob Pope, GM Customer at Myer, talks us through the turnaround. Myer has been through since 2019 and how loyalty is now the ‘beating heart’ and ‘engine room’ of Australia’s 2nd largest apparel retailer. There is no question that data […]
With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. Converse hosted a one-day customization event at a Famous Footwear store in Chicago on Aug. 7 with more than 75 influencers. The brand provided each content creator with a […]
Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman. The financial institution’s most recent marketing campaign, dubbed “The Credit Wreckers,” uses four cartoon characters that embody common mistakes consumers make that hurt their credit. For example, […]