Introduction While many agencies are retrenching or productizing their services, IDX™ is accelerating investment and reorganizing around its clients to become the leading global partner for corporate communications, investor relations, and performance marketing. Today, the company announced the launch of two new global directorates: Customer Success and Customer Delivery. These functions bring together more than 500 specialists worldwide, combining […]
Tune into Let’s Talk Loyalty and Loyalty TV to hear from Sid Krishna, Vice President of Carnival Cruise Line, on how Carnival is elevating the customer experience as a key party of earning customer loyalty through fleet innovations, exclusive island enhancements and a reimagined loyalty program launching in 2026, Carnival Rewards. Sid shares how new and upgraded […]
New report from PissedConsumer says Black Friday is less important than ever The holiday shopping season is here. Black Friday is only three weeks away and is followed by Cyber Monday and Giving Tuesday. That final day is an opportunity for consumers to give back a little to their preferred cause or charity. And, lest […]
Partnership will enable brands to instantly deploy content in Storyblok worldwide using Netlify in a move designed to help companies adapt to the impact of AI on marketing Enterprise CMS Storyblok has partnered with AI-native web development platform Netlify. The tie up will enable brands to close the gap between content management and project development […]
This is the moment Shutterfly has been working on all year: the holiday season. The November and December timeframe accounts for the majority of revenue for the personalized gift and card brand. In fact, Shuterfly is already planning for its 2026 holiday campaign, said Chief Marketing Officer Bree Casart. But first things first: Shutterfly’s marketing […]
Hear from the VP/GM of Payments at Google and the Chief Digital Officer at Mastercard on what the future of agentic payment holds — and what needs to happen first. The age of AI is advancing faster than anyone imagined. Not long ago, it was all about chatbots or digital assistants that answered questions, explained […]
New data from Worldpay projects $261 billion of online spending will be done by AI agents in the next 5 years (9% of purchases). 44% of Americans say they would let an AI assistant browse for them – rising to 59% among 18–34,” the survey revealed, with most interest concentrated in finding the lowest prices, […]
SALESmanago launches AI-powered Lifecycle Engagement Platform to tackle fragmented customer journeys
LONDON, UNITED KINGDOM– October 28, 2025 — SALESmanago has today announced the launch of a new unified, AI-powered Lifecycle Engagement Platform designed to address one of the biggest challenges for mid-market and eCommerce brands: fragmented customer journeys. By connecting marketing, sales, and customer service into a single intelligent ecosystem, the platform turns every interaction into measurable business […]
3 ways marketers can utilize martech’s untapped potential From SEO’s constant shifts to AI’s breakneck evolution, eCommerce marketers are navigating a landscape full of emerging challenges and confronted with many tools to meet them. The challenge of managing too many martech tools is one that has persisted for many years – and it’s a problem […]
Most B2B marketing teams are exploring generative AI, but only 20% are using it every day. Meanwhile, 90% of B2B buyers are leveraging gen AI at each stage of the buying process. To stay ahead, CMOs need to move from experimentation to execution — closing the gap and keeping pace with increasingly AI-driven buyers. A […]