Collaborating through Roku Data Cloud, Innovid & Roku Aim to Enhance CTV Outcomes NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across CTV, linear, and digital, today announced the launch of Harmony Reach & Frequency for publishers, in partnership with Roku, the #1 TV streaming platform […]
NEW YORK — VideoAmp, a media measurement company transforming advertising, today announced an extension of their long-term partnership with Paramount Global that continues to move the media landscape forward. “We are excited to continue to grow our partnership, leading the industry in measurement and advanced currency solutions driven by big data and tech which ultimately […]
Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory AUSTIN, Texas — KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s […]
LONDON — StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, today announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online. The new solution empowers eCommerce brands and retailers with immersive storytelling, shoppable videos, and live commerce, creating more personalised and dynamic shopping experiences […]
LONDON — ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH […]
A veteran media, sports and entertainment executive and Liberty Media board member, Chang will join Executive Committee of board with John Malone, Dob Bennett and Chase Carey ENGLEWOOD, Colo. — Liberty Media Corporation (“Liberty Media”) (Nasdaq: FWONA, FWONK, LLYVA, LLYVK) today announced that Derek Chang has been appointed President and Chief Executive Officer. “50 Most […]
New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels LAS VEGAS — At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights […]
NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, today announced the appointment of Matt Romano, a founding architect of retail media with transformative experience at The Home Depot, Triad Retail Media, Rakuten, and most recently, Western Union Media, as VP Partnerships. Romano’s arrival marks a pivotal moment in Particular Audience’s mission to deliver retail media’s full promise […]
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns. SEATTLE — Stackline, the leading AI-enabled ecommerce and retail intelligence platform, has formed a strategic partnership with Gigi, an innovative ad tech solution provider that enables unified buying and […]
A conversation about how to get loyalty “unstuck” The Loyalty Summit CXM is taking place Feb 5-6, 2025 at the Beverly Hilton, Los Angeles. A significant set of customer-focused leaders will join in the same room for two days – Presidents, CMOs and other C-level executives and more from leading global brands – to tackle […]