CHICAGO, IL, January 29, 2025 — Premier International (“Premier”), a global leader in technology and data solutions, today announced the acquisition of Analytiks, an advanced data analytics firm. The strategic acquisition expands Premier International’s capabilities in transforming complex enterprise data into actionable business value. Analytiks, a Colorado-based business intelligence and data analytics company, has established itself […]
On January 1, 2025, major data-privacy laws took effect in Delaware, Iowa, Nebraska, New Hampshire and New Jersey, following another in Texas and preceding yet another in Tennessee. These are merely the latest in a series of regulations that have been accumulating for decades, and that reflect a resounding consensus throughout the United States and […]
Experience key insights from Luc Bondar, COO and President of MileagePlus at United Airlines – the world’s largest airline with 244.4B revenue passenger miles in 2023. Following United’s record Q4 2024 profits, this timeless interview explores how the airline drives exceptional value for its 110+ million loyalty members.
Partnership enables Miami residents to Micro-Donate for the Doral Animal Shelter through innovative CommunityRewards™ Rewards program MIAMI — CommunityRewards™ powered by Points4Purpose is pleased to announce its new partnership with the Miami-Dade Animal Services & Pet Adoption Center to help the county’s largest municipal animal shelter fundraise for dog and cat supplies, while also driving […]
This week’s Customer Loyalty and Digital Marketing News From the Editor – Gear up for Loyalty Summit CXM February 5-6 in Los Angeles The Loyalty Summit CXM is coming up NEXT WEEK and we hope to see you there. Conference Chair Phil Rubin has created an agenda designed to explore how loyalty can get “unstuck” […]
“We want to make sure that we’re educating consumers, but not in a preachy way, and not in a way that is overly emphasizing the science behind it all. We don’t want our consumers to feel like they need to get a PhD in eggs to go shopping.” —Phyllis Rothschild, CMO at Pete & Gerry’s […]
Editor’s Note: At The National Retail Federation’s annual conference in New York City earlier this month, thousands of brands, exhibitors and media discussed the most salient topics in the retail industry. Of particular relevance to marketers: the emphasis on AI investment, in-store experiential, the revenue potential of retail media networks and the challenges of appealing […]
Editor’s Note: While the looming TikTok ban and subsequent 12-hour shutdown rocked the social media world last weekend, Duolingo saw an opportunity to join the conversation. A piece from Duolingo in PRNEWS, a Chief Marketer Network publication, relays how it tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win. Below […]
Editor’s Note: Consumers are increasingly turning to genAI search engines—like ChatGPT—as an alternative to online search engines. As a result, large language models are reshaping how consumers interact with brands, and it falls on companies to monitor how they show up within their query results. An article in AdExchanger, a Chief Marketer Network publication, explores […]
Award-winning loyalty innovator Zsuzsa Kecsmar, Co-Founder & CSO of Antavo AI Loyalty Cloud, reveals key findings from the 2025 Global Customer Loyalty Report. With insights from 10,000+ loyalty program members and groundbreaking AI loyalty technology developments, this exclusive interview explores the future of customer engagement from one of the industry’s most influential voices.