In this episode, Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. […]
In this week’s set of video segments we share Carol McIntyre’s thoughts on the use of Hearing Life’s products from the view point of multiple generations. She also shared with us her thoughts on the unique consumer journey and how to best nurture customers with products that carry some emotive considerations. Check out her two […]
Carly Neubauer, Managing Director of Elevate Loyalty and OneTap Group, introduces two leading strategists from Mando Connect—Charlie Hills and James Davies. Together, they bring a wealth of experience in loyalty strategy and analytics, shedding light on their collaborative work in the loyalty space. Charlie Hills is the Chief Strategy Officer and Co-Founder of Mando-Connect, WPP’s specialist agency […]
How to Achieve 44X More Effective Personalisation Why do customers engage with multiple similar brands instead of forming deep, lasting relationships with just one? For years, brands have assumed that the biggest challenge in customer loyalty is disloyalty. But the real issue isn’t that customers lack loyalty. It’s that they are loyal to many brands […]
How to migrate customers from Situationship into High Fidelity Relationships Are You in a “Situationship” with Your Customers? Loyalty programs, personalized offers, and rewards should build deeper customer relationships—but what if they’re only keeping customers engaged at a surface level? Many brands believe they have loyal customers, only to realize they’re just one of many […]
Martina Lipp, a true expert in the loyalty space with a career spanning some of the most iconic brands. Martina’s impressive track record includes leading loyalty programs for Disney, Dollar Shave Club, Nespresso, and T-Mobile. Most notably, Martina is recognized for her groundbreaking work in revamping Disney’s international loyalty program, where she spearheaded a strategy […]
Partner Content From: Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer confidence and altering competitive dynamics. For marketers, I think we’re all facing an increasingly chaotic environment where more questions will be asked of marketing […]
Creatopy’s AI-powered digital ads platform optimised 1,000+ assets in seven languages for British Council’s “Global English” campaign – delivering 50% faster turnaround time New York, USA — April 2025: British Council, the UK’s international organisation for cultural relations and educational opportunities, has used cutting-edge AI-powered design automation to secure significant reductions in the time and […]
Curve Pay brings Android users unmatched spending visibility, comprehensive bank and card coverage, zero foreign transaction fees on all linked cards, and advanced money management tools, setting a new standard for convenience, security, and savings in mobile wallets. London, UK – April 10, 2025 – Curve, the ultimate digital wallet, today announced the launch of Curve Pay, its pioneering mobile payment […]
Global News Roundup from The Wise Marketer From the Editor Kicking off a new week with some new perspectives from Loyalty Science Lab! We do like when academia brings practical insights into the fold for us marketers, and the team out of Old Dominion University does just that in their latest article, “Loyalty Programs as […]