Americans have long been known for loving cars. And Volvo owners are especially known for loving their vehicles, as evidenced by the myriad passionate owner groups, one of which even publishes a bimonthly magazine. “There’s something very special about Volvo owners, and there’s some kind of connectivity between all of them,” says Janique Helson, Head […]
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience. Most companies need to improve their customer experience, according to a new survey of 4,000 U.S. and Canadian adults commissioned by financial technology platform Broadridge. The survey, fielded in August, asked questions related […]
The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that previously went all in on performance are realizing they can no longer achieve historical success,” she notes. “The pendulum is swinging back toward brand building as a strategic […]
The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim is to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says. Hellmann’s mayonnaise is trying to get consumers talking about the sandwich emoji. The goal is to inspire change by spurring consumers to sign a petition for keyboards’ sandwich emojis to be […]
AI agents now resolve 70% of Fisher & Paykel’s customer service product troubleshooting queries. The New Zealand-based brand is infusing agents more into the customer experience. Premium home appliance brand Fisher & Paykel is tapping agentic artificial intelligence to help makes it technicians more effective and to answer its customer service inquiries. The New Zealand-based company […]
How purposeful, transparent communication helps employees embrace change and spark innovation Synopsis Artificial Intelligence (AI) is transforming how organizations operate, but its success still depends on people. When leaders communicate with clarity, transparency, and vision, they can turn uncertainty into opportunity. The most effective leaders know that successful new initiatives begin with effective employee communication that […]
In this episode of Let’s Talk Loyalty and Loyalty TV, we sit down with Aoun Raza and Emily Ong from Landmark Group’s Shukran program, one of the GCC’s most successful loyalty programs with over 14 million active members. They also discuss Shukran’s program revamp, its impact on engagement, and strategies for building lasting loyalty. Hosted by Lisa Brightwell.
Flight Centre Travel Group today unveiled World360 Rewards, an Australian loyalty program designed to make travel more rewarding and accessible. Built entirely around the travel experience, the new program enables members to earn faster, redeem easier, and travel more often. World360 Rewards covers the entire holiday journey – from flights and hotels to cruises, tours, […]
The Loyalty Newswire from The Wise Marketer From the Editor This week’s Newswire comes to you just before the Thanksgiving Holiday in the US and Black Friday, now a globally recognized retail event. In the midst of the activity, don’t forget to give as well as get, by taking part in World Loyalty Giving Day […]
Loyalty sign-ups surged 119% during Black Friday 2024 More than 50% of Black Friday purchases were made on mobile devices SMS boasts a 98% open rate, making it a powerful channel for urgent offers GATESHEAD, 26 November: Black Friday and Cyber Monday are set to break records again, with more than half of purchases expected to […]