“I regularly evaluate the companies out there that are AI native and trying to solve these problems: teams founded by the people who used to run AI and machine learning at Stripe and all these other companies, and it’s not that hard to break their stuff. If it was, I would be buying them.” Reust […]
Today’s interview features insights from MSET, a UAE based digital solution company that is helping brands build smarter and more meaningful loyalty experiences, with an amazing client list in FMCG (fast-moving consumer goods) and telecommunications. We’re joined by Co-Founder Suky Bal, and Lead Campaign Manager Rajesh Srimalani, who enjoyed a great conversation in person in our studio with host Lisa […]
For most of my career, the marketing world has been neatly divided into two distinct camps: business-to-business (B2B) and business-to-consumer (B2C). We operated on the principle that B2B was about the customer relationship, while B2C was all about the product. These were the established rules, and for a long time, they worked. But the rules […]
The Loyalty Newswire from The Wise Marketer From the Editor Several new program launches, enhancements and partnerships are in the news this week, highlighting QSR Culver’s, Papa Murphy’s, DoorDash, RBC Bank and Hilton. One group is enabling cash back rewards on alcohol purchases. Tomorrow, we feature a new webinar, “The Role of Habit in Building […]
The award-winning program is raising the bar in loyalty by offering more to members: rewards every five nights, a new Titanium tier, and more ways to reach status—faster NORTH BETHESDA, MARYLAND — NOVEMBER 4, 2025 /PRNewswire/ — Choice Privileges, the #1 hotel rewards program from Choice Hotels International, Inc. (NYSE: CHH), is getting even better with an all‑new rewards experience launching […]
“SNIPES Reserve” Introduces Digital Wallet with Real Cashback, Load-Based Rewards, Early Product Reservations, and Exclusive Event Experiences – Redefining Loyalty for Streetwear Culture PHILADELPHIA, PENNSYLVANIA – NOVEMBER 12, 2025 – Today, SNIPES US, a leading global sneaker and streetwear retailer, announced the launch of “SNIPES Reserve,” a first-of-its-kind loyalty program that transforms how consumers earn, […]
Target upgraded its app and website Gift Finder for the 2025 holiday season to allow shoppers to find products in a more conversational way. After a successful test during the 2024 holiday season, the new AI Gift Finder is more advanced in terms of the generative artificial intelligence technology behind it, a Target spokesperson said in an email statement. Shoppers can […]
Social media ads, generative AI and Prime Day boost online October sales. Holiday sales growth is expected to slow, as consumers pull forward their holiday shopping. U.S. online sales increased 8.8% year over year in October to reach $88.7 billion, according to Adobe Analytics. This growth is in-line with Adobe’s expectations, and affirms Adobe’s holiday […]
In this Q&A, Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing, which include targeting more than 20 personas, the ROI long game and the demographic cliff. Higher education marketing needs more differentiation, according to Justin Bell, Fordham University’s […]
DeFi has long sought sustainable yield beyond speculation. By combining DeFi’s transparency and liquidity with reinsurance’s stability, this emerging intersection could redefine productive yield generation. Throughout its existence, decentralized finance has been defined by reflexivity native to itself. Returns have been generated by volatile token issuances, leverage loops, and cyclic market sentiment rather than from […]