In this Wiser Loyalty episode, we speak with Shivaji Choudhary, Assistant General Manager of Marketing at DLF Malls and one of the key principles in building out and recently launching DLF Mall Rewards. He talks about ‘the DLF way’ and how his team is combining experience and experimentation to create delight at their destination malls. DLF is a 78-year-old real-estate development, management and investment services […]
Stitch Fix was in need of a refresh, said Chief Marketer Officer Debbie Woloshin. The apparel brand launched in 2011, bringing a digital approach to the shop-by-stylist method: A shoppers take an online quiz and sends messages to a human stylist, who then sends outfits to the shopper based on those responses and a trove […]
Of the roughly 133 million households in the U.S., nearly 74 million buy and consume honey, according to market research firm Numerator. But while sales of honey grew nearly 6% over the past year, lack of awareness of honey’s versatility and wellness benefits is preventing even more growth, according to Becca May, Senior Vice President, […]
As smart wearables are increasingly adopted by enterprises, execs express concerns and guidance around data privacy. The first wave of user-facing AI hardware came like a literal wave — and disappeared just as quickly. Google Glass, more than a decade old now, never found many takers, but even recent AI hardware attempts like the Humane […]
Report uncovers clear demand for flexibility within loyalty programs as 96% of respondents value the ability to select when and whether they redeem points TORONTO, CANADA – December 3, 2025 – Engage People, the only loyalty network that enables program members to pay with points directly at checkout, commissioned its annual survey from The Wise […]
The Loyalty Newswire from The Wise Marketer From the Editor The world is full of contrast. On the bright side: World Loyalty Giving Day is December 2. Don’t miss the opportunity to sweep out some of your unused loyalty point balances and support a worthy cause. There is still an opportunity to enter your brand […]
Flexible Loyalty: Consumers Shifting Values as the Landscape Changes The Wise Marketer released a new research report today, created in conjunction with Engage People. The report, titled “Flexible Loyalty: Consumers Shifting Values as the Landscape Changes,” is the latest release in a longitudinal study covering the past five years. The report reflects consumer opinion on […]
Travel will get more personal, with 65% of travellers saying it expresses who they are Leisure for pleasure will lead, 6 trips planned on average vs. 4 for business Exploration will rule, as 62% choose new destinations over old favourites Slow, conscious breaks will pick up as 60% seek small cities and rural escapes Selective […]
Our richest, most rewarding loyalty program could make you some serious bread this holiday season, with a chance to win $10,000 or an official Subway bread oven MIAMI, FLORIDA– December 1, 2025 – PRNewswire/ — Subway is bringing back Sub Club after 20 years and it’s bigger, bolder and more rewarding than ever. Starting today, the […]
Americans have long been known for loving cars. And Volvo owners are especially known for loving their vehicles, as evidenced by the myriad passionate owner groups, one of which even publishes a bimonthly magazine. “There’s something very special about Volvo owners, and there’s some kind of connectivity between all of them,” says Janique Helson, Head […]