Boston and Toronto – May 20, 2024 – Exchange Solutions, a leading provider of personalized loyalty solutions, proudly announces the launch of groundbreaking Generative AI features integrated into its loyalty platform. This innovative advancement, now available for use within the SaaS console, marks a significant milestone in enhancing marketer efficiency and effectiveness in loyalty program […]
The 4 Essentials of Multicultural Loyalty Program Should a U.S. rewards program be made for the global market? With 140 million multicultural consumers, we’re already global. Here’s a four-part “Duolingo-esque” loyalty guidebook. Loyalty program designers, there’s a big difference between promising your members the world and delivering a world experience. The trick is delivering the […]
While discussing Dos Equis’ college football tailgate campaign with Heineken USA CMO Jonnie Cahill recently, we took a moment to record his thoughts on career-building for aspiring chief marketers and what makes a successful CMO in today’s highly-competitive business environment. Following is his best advice for marketers seeking to advance their careers. Heineken USA CMO […]
Welcome to 2024. Big Tech is turning into “Big Brother” of website domain reputation and the government plans to slap fines on companies—and agencies—for what used to be considered standard practice in digital marketing. Miss the mark on data handling? That’ll be fines of thousands of dollars per person who viewed your ad, thank you […]
As we get ready for the Big Game next weekend (both personally and professionally), Super Bowl ads will draw millions of eyeballs pre-, during- and post-game. A roundup for CM sister pub PRNEWS reports on what to expect from this year’s spots. Charles R. Taylor, professor of marketing at the Villanova School of Business, outlines […]
RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. That can be a recipe for disappointment if marketers aren’t adept at the RFP process. Vendors will promise easy onboarding, great results and superior service, but brands need to read between the […]
Welcome to a new series here at Fintech Nexus. We publish dozens of articles every month and I always think it is interesting to see what catches our audience’s attention. So, here we have the top 10 most viewed articles from our site in January. The Future of On Demand Pay and Earned Wage Access […]
The Silicon Valley Bank collapse highlighted the importance of a little-discussed but key feature of healthy banks – backup servicing. Put simply, many fintechs and institutions that failed didn’t have one. Backup servicers assume portfolio servicing when a trigger event such as insolvency occurs. Vervent CFO and COO Dhruv Vakharia said investors often demand backup […]
We have been following the recent developments in real-time payments with some interest. While adoption is increasing it is not going as fast as many industry observers had hoped. Why? According to American Banker, many banks have been working towards receiving funds but have not done the work to start sending real-time payments. And therein lies […]
Today’s episode is available on both “Let’s Talk Loyalty” and Loyalty TV, where we’re heading to Australia to hear all about driving loyalty with the Super Retail Group. The Super Retail Group is one of Australia and New Zealand’s largest retailers, and a public company since 2004, having established leading positions across various lifestyle categories as the proud […]