CTV Sync elevates brand reach by syncing campaigns across screens for impactful advertising and heightened audience engagement. [January 30, 2024] – Affle’s mediasmart has enhanced its Connected TV solution as part of its unified programmatic platform for the European and UK markets. The CTV Sync solution is tailored to help advertisers and brands maximise reach, drive action and […]
LendingClub reported Q4 2023 earnings after the bell today and overall it was quite a strong quarter given the economic headwinds for lenders of all stripes. It beat estimates both in revenue and in earnings for the quarter. Here are some of the key highlights from the report: Revenue and Earnings: LendingClub reported total revenue […]
Pinwheel’s new partnership with Jack Henry will help the latter’s clients win primacy with more clients. It is also a perfect example of how fintechs can rapidly widen their reach in a competitive environment. The union makes Pinwheel’s direct deposit-switching solution accessible via Jack Henry’s digital banking platform. Pinwheel used the Banno Digital Toolkit to […]
Yesterday, Apple shared details on Apple Card usage for the first time. The card was introduced in 2019 and since then it has acquired 12 million users, not a bad effort in less than five years. Users earn Daily Cash rewards when they use the card and Apple reported that the total for 2023 was over $1 […]
Today’s episode is Let’s Talk Loyalty’s first with Visa, a hugely important partner for so many of you and your programs. Luigi Marandola is Vice President, Global Cobrand & Merchant Partnership Development at Visa, and he joins Paula to share his approach to partnering with loyalty programs around the world. Their conversation begins by reviewing some of […]
[London, UK.], (January 30, 2024) – Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has released the latest instalment of its Imperatives research, highlighting the consumer appetite for AI-powered technologies to deliver better digital journeys. The research, which surveyed 2,100 consumers and 820 brands across 18 countries and three continents, found that 87% of […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Argentine payments fintech Pomelo secured $40 million in a Series B funding round led by Kaszek Ventures, taking its total funding to over $100 million since its inception. Founded in Buenos Aires in 2021, the company offers payment infrastructure capabilities to fintechs and tech startups seeking to launch online accounts, credit cards, or debit cards. […]
The largest small business lender that you may not even know exists is Amazon Lending. The tech behemoth loans out billions of dollars every year to small businesses on its marketplace. Today, we learned about a new fintech partnership Amazon is entering into with SellersFi (formerly Sellers Funding). SellersFi is a seven-year-old small business lending fintech focused on e-commerce platforms. They […]
As B2B payment technology catches up to other areas of fintech, TreviPay CEO Brandon Spear said exciting trends are emerging. In late 2023, TreviPay released the B2B Buyers Payments Preference Study. It updates similar research conducted in 2019. The report details how B2B buyers are frustrated by the purchasing experience. Inefficient processes, inaccurate invoices and […]