Luxury’s new power players aren’t chasing logos. They’re demanding values. It is dangerous to describe Gen Z – maybe any generational age group – with a broad brush. There are nuances among the group and behaviors seem to change each time we review new market research. Here are some data points from current research that […]
To anyone who saw a haggard, chap-lipped traveler who looks a lot like me shuffling around the Las Vegas airport on Tuesday evening, no you didn’t. I’ve got Money 20/20 President Tracey Davies as an alibi. We met up at the press lounge — it felt far busier, if not overcrowded, this year; though some […]
The Shift Away From Traditional Banking Over the past decade, the financial landscape has experienced a decisive shift. Consumers and entrepreneurs are moving away from traditional banks in favor of digital-first platforms that offer faster access, fewer barriers, and greater autonomy. Once seen as the backbone of financial services, banks are losing relevance as mobile […]
Klarna’s new Premium and Max memberships pack cashback, travel perks, and top subscriptions into one plan, delivering 10x the value with no spending targets. LONDON, ENGLAND– October 27, 2025 — (BUSINESS WIRE)– Klarna, the global digital bank and payments provider, today unveiled its new global membership program, introducing Premium and Max. The program delivers premium benefits […]
AI-powered messaging tool is the first release in Paytronix’s enhanced Guest Engagement Suite, designed to help restaurant and convenience store brands drive loyalty at scale NEWTON, MASSACHUSETTS– October 27, 2025 — (GLOBE NEWSWIRE) – Paytronix, an Access company, today announced the launch of Journey Builder, an AI-powered campaign automation tool that enables marketers to create sophisticated, multi-touchpoint […]
The Loyalty Newswire from The Wise Marketer From the Editor The Cobrand & Travel Rewards 2025 event wrapped up today and if you were not there, you missed a fantastic event. Authoritative overviews of the affluent card marketing business and the emergence of cobrand debit cards were at the center of discussions. We’ll be sharing […]
This episode is also available in video format on www.Loyalty.TV. Paula Thomas here today, hosting perhaps the most special and significant episode of our show for me personally – and I can’t imagine a more perfect guest and topic today than the Silver Jubilee of the Emirates Skywards programme – the very programme that inspired my career in loyalty […]
Nearly four out of five organizations will increase their annual martech expenditures during the next five years, according to McKinsey & Company. In fact, 34% will boost their annual martech spend by more than 10%. Yet when the consulting firm interviewed roughly 50 senior marketing officers at Fortune 500 organizations, not one could quantify the […]
Things are changing for B2B marketers. They can feel it. Their current inbound marketing campaigns aren’t pulling the same volume or quality MQLs they used to. Why not? What’s changed? It comes down to a variety of things: technological, strategic, cultural and psychological. But all rolled up, there are four big forces redefining what successful […]
Marketplaces have become the go-to way for retailers to quickly expand their assortment in a low-risk way. And Ulta wants in. The cosmetics retail chain recently launched UB Marketplace not to expand the assortment of its core offering, but to test products in adjacent categories, such as grooming, wellness, pro tools and global beauty, said […]