Alienware and Twitch, two well-known brands among the gaming set, have collaborated on an interactive, sci-fi activation taking place in New York City’s Grand Central Terminal this week, October 27–31. The goal of the alien-themed pop-up, dubbed “The Artifact,” is to introduce the general public to the gaming brands while also providing a heightened experience […]
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and its new tagline Chug Life. Sparkling water brand Rambler just needs consumers to get “the juice on their lips” to get them hooked on its brand, said Co-Founder and Chief Marketing Officer Dave Mead. And plenty […]
Data reinforces the role of loyalty and reward programs and highlights the need for personalization WARMINSTER, PENNSYLVANIA — October 27, 2025 — (BUSINESS WIRE)–CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), has released the findings from its online survey conducted by The Harris Poll. More than 2,000 U.S. adults were surveyed about how loyalty and […]
New open standard bridges discovery, context, and transaction — making AI commerce personal. SAN DIEGO, CALIFORNIA– October 23, 2025 — Cordial, the leader in messaging for enterprise marketing teams, today announced that it has joined the Shopper Context Protocol (SCP) — an open, discoverable standard that lets brands and AI systems preserve shopper context and intent across […]
Guest-Facing adoption of AI remains limited Amperity, the leading AI-powered customer data cloud, just released its 2025 State of AI in Travel & Airlines report, uncovering how travel loyalty brands are experimenting with AI—and where they are falling short as the busy holiday season approaches. The new research shows only 35% of travel and airline brands use AI […]
When small business owners talk about funding challenges, the story is often the same: too much paperwork, not enough time, and limited access to the kind of capital that helps them grow. A quiet revolution is reshaping that narrative. Artificial intelligence (AI), once the preserve of big tech, is now powering the next generation of […]
7 Common Pitfalls to Avoid in Email Execution As digital marketing evolves and consumer expectations rise, brands are challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech stack—not just as a group of tools, but as a connected ecosystem that powers your entire marketing strategy. Whether you’re focusing […]
New program delivers personalized rewards and frictionless experiences through PAR’s unified engagement platform NEW HARTFORD, NEW YORK– October 21, 2025 — PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced that Krystal Restaurants LLC, the iconic Southern slider chain, has selected PAR Punchh® to power its new loyalty program, Club Krystal, as […]
LONDON, ENGLAND — October 22, 2025 — (BUSINESS WIRE)–Collinson Group and Valuedynamx are proud to announce that their Founder and Chairman, Colin Evans, has been named the recipient of the Lifetime Achievement Award at the prestigious Loyalty & Awards 2025 event in Amsterdam. The award recognizes Colin’s pioneering role in transforming how brands worldwide engage with their customers over […]
This episode is also available in video format on www.Loyalty.TV. Join us as we chat with Mel Grafton, Head of Digital and CRM at SHEIKE about launching SHEIKE Society , the brand’s first-ever loyalty program. Discover how putting the customer first, creating memorable experiences, and fostering a strong community can transform loyalty in retail. Mel shares insights from her 20-year journey across fashion, beauty, and e-commerce, and […]