With its new NBA partnership, CeraVe truly has skin in the game. The brand announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. Posts on CeraVe’s social channels teased the deal during the weekend prior to the official tip-off. CeraVe is also working with NBACentel, in what is the […]
U.S. online holiday sales for the 2025 season will reach $253.4 billion, a 5.3% year-over-year increase, Adobe Analytics projects. Themes that will define the 2025 holiday shopping season include shoppers using artificial intelligence search platforms to find gifts, an increase in social media advertising and thrifty shoppers. Adobe’s estimates include all online sales in November […]
The venture firms betting on AI are now using it to rethink their own ops and due diligence. The AI gold rush is at its peak in 2025. Every day, a new AI startup raises funds with the promise to change the world, or a prominent AI lab raises a massive round at an eye-popping […]
Where are startup dollars going? A16z just released a new report tracking the top 50 AI-native apps by actual startup spend, based on data from 200,000+ customers of Mercury, a fintech providing banking services. The takeaway is that “not only is AI augmenting employees in specific roles (‘AI for patent lawyers’), it’s turning specific roles […]
Integration delivers unified loyalty, gift card, and POS data with guaranteed uptime at every location NEWTON, MASSACHUSETTS — October 7, 2025 — Paytronix, the leader in guest engagement for restaurants and convenience stores, and Qu, the unified commerce platform pioneering intelligent edge technology for enterprise restaurants, today announced an integration connecting the Paytronix guest experience platform […]
In September, another of the European Union’s landmark pieces of legislation, the EU Data Act, came into force. While GDPR transformed how companies manage personal data, the Data Act focuses on the access, use, and portability of non-personal and personal data generated by IoT devices and related services. For the customer loyalty industry, which thrives […]
“You have to understand the role that product plays in what [the customer] is trying to do — and it better be important — or it’s just not worth the kind of mind share and prioritization of that customer to onboard you.” Audrey Kim, a venture partner at Oak HC/FT, focuses on growth equity and […]
Samsung will bring together industry-leading technologies and innovations across advanced semiconductors, data centers, shipbuilding, cloud services and maritime technologies OpenAI, Samsung Electronics, Samsung SDS, Samsung C&T and Samsung Heavy Industries today announced a letter of intent (LOI) for their strategic partnership to accelerate advancements in global AI data center infrastructure and develop future technologies together […]
MAXOL is Ireland’s leading, family-owned forecourt and convenience retailer. It was founded in 1920 by William McMullan and operates over 250 service stations across Ireland, offering fuel, convenience items, and food through its proprietary ROSA coffee and Maxol Deli brands. Maxol introduced a new mobile loyalty app in 2022 that integrates a digital loyalty program FuelPay, […]
The New Loyalty Playbook – Chapter Two This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This eBook reveals how brands can master today’s loyalty fundamentals: bridging emotional loyalty, value-based offerings, enhanced realities, and the all-important choice factor. If your ultimate goal is to embed customer engagement within a habit […]