Webinar: Decoding Gen Z and the Future of In-Mall Shopping Experiences

In our latest webinar, we dive into how shopping malls continue to evolve in the digital age beyond traditional retail hubs into immersive lifestyle destinations and perspectives on understanding Generation Z’s shopping behaviors. This discussion brought together a highly experienced group of top retail mall operators —specifically leaders from Mall of America and Cadillac Fairview — to discuss how Gen […]

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Four Ways Marketers Can Benefit From the Retail Renaissance

Forget about the so-called retail apocalypse. We’re now amid a retail renaissance, according to Ethan Chernofsky, SVP of Marketing at locations analytics provider Placer.ai. During a session at last month’s POSSIBLE conference in Miami, he argued that the role of brick-and-mortar stores is more important now than it was pre-pandemic. But to understand why—let alone […]

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Amidst federal upheaval, lessons from 4 years of benefits-focused fintech

Forage’s paytech is at the intersection of modernizing government benefits for the up to 42 million Americans enrolled in SNAP, and 250,000 merchants who accept EBT, across 50 states. In addition to the existential risks that come from proposed federal budget cuts, the crossroads for public programs puts burgeoning private-sector fintechs modernizing benefits like the […]

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#666: Host Announcement – Former President of AAdvantage – Bridget Blaise-Shamai

This episode is also available in video format on www.Loyalty.TV. I’m thrilled to be announcing a new member of the Let’s Talk Loyalty family as we continue to grow our network of guest hosts around the world. Today’s announcement is incredibly exciting as we’re being joined by someone who has led one of the biggest airline loyalty […]

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Pointspay and Pay. Announce Strategic Partnership to Bring Loyalty Rewards Directly into Checkout for Thousands of Merchants

Zurich, 1 May, 2025 – Pointspay, the global leader in real-time loyalty payment solutions, has announced a strategic partnership with Dutch payment service provider Pay. to enable thousands of merchants to integrate loyalty programs directly into their online checkout experience.  Through this integration, Pay. merchants can now allow their customers to collect and spend loyalty […]

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Amperity Unveils Industry’s First Identity Resolution Agent, Accelerating AI Readiness for Enterprise Brands

New AI Agent unifies customer profiles in hours, not months, giving data teams the foundation they need to unlock ROI from Artificial Intelligence. April 30, 2025 – Amperity, the leading enterprise customer data cloud, today announced the launch of the industry’s first Identity Resolution Agent, a breakthrough innovation designed to help data teams rapidly unify fragmented customer data […]

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Barclays Report Shows Travelers Rely on Rewards

Barclays 2025 Travel Rewards and Loyalty Report reveals nearly 80% of travelers continue to depend upon loyalty programs, while TV shows and movie locations are driving “set-jetting,” among other findings WILMINGTON, Del., May 1, 2025 /PRNewswire/ — Ahead of National Travel and Tourism Week (May 4 -10), Barclays US Consumer Bank revealed today that travelers are increasingly turning […]

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WestJet Partners with RewardOps to Launch First-Ever Loyalty eStore

eStore offers members greater flexibility to earn and redeem rewards on everyday spending TORONTO, Ontario, May 5, 2025 – RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced today a partnership with WestJet to launch its first-ever loyalty eStore. The WestJet Rewards eStore gives members new […]

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The Loyalty NewswireMay 05, 2025

Global News Roundup from The Wise Marketer From the Editor Yesterday was Star Wars Day, and today is Cinco de Mayo. It’s also Monday Newswire Day at the Wise Marketer, another reason to celebrate with tequila and tacos! In this first edition in May, we have news of new loyalty program launches from Canada’s A&W […]

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Marketers on Fire: Visa CMO on Agentic AI, Culture and Commerce

Visa Chief Marketing Officer Frank Cooper III envisions a very near future in which AI agents will be doing our shopping for us—from browsing to selection to purchase. And he’s betting on Visa to keep that experience safe and secure, with an assist from expert partners in the AI space, including Anthropic, IBM, Microsoft, Mistral […]

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