New solution gives brands a cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer. SAN JOSE, CALIFORNIA – JANUARY 6, 2026 — /PRNewswire/ — PayPal today announced the launch of PayPal’s Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, […]
Retail media networks (RMNs) have evolved from experimental digital ad platforms into strategic growth engines for retailers and brands alike. As advertising budgets shift toward commerce-anchored channels, the stakes around measurement, shopper experience, and data leverage have never been higher. This brief synthesizes coverage from The Wise Marketer across key RMN trends and places the […]
CORA Loyalty guides financial institutions to move beyond product rewards to enterprise-level relationship loyalty WARMINSTER, PENNSYLVANIA – JANUARY 8, 2026 — (BUSINESS WIRE)–CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), advises financial institutions to move beyond product-based rewards and adopt enterprise loyalty strategies that recognize and reward the full banking relationship in 2026. Rewards are getting more […]
AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. But companies that have successfully exited the AI pilot phase and achieved hard ROI share certain commonalities, according to a panel of AI experts and practitioners speaking at CES on Jan. 6. They are data-centric at their core, enable […]
U.S. consumers spent $257.8 billion online for the 2025 holiday season, which is a 6.8% year-over-year increase, according to Adobe Analytics data. Adobe’s estimates are based on analysis of 1 trillion web visits to U.S. retailers and 100 million SKUs. Adobe’s data is for online transactions only, from Nov. 1-Dec. 31, 2025. Retail marketers can […]
From capturing the “tailwinds” of Olympic athlete influence to reimagining throwback trends to signing off on bold ideas, CMOs this year have backed strategies that are both revitalizing their legacy brands and jumpstarting their challenger brands — all thanks to live experiences. Here, we round up perspectives and tips from six CMOs Event Marketer interviewed […]
Over the past year, The Wise Marketer, in collaboration with the CMO Council, has published a collection of executive video interviews that together offer a revealing snapshot of modern marketing leadership. While the titles and guests vary, the conversations consistently surface the same reality: the role of the CMO has expanded well beyond brand stewardship […]
This episode is also available in video format on www.Loyalty.TV. Welcome to the first episode of 2026 on Let’s Talk Loyalty & Loyalty TV! We’re starting the year by exploring how Cashpoints is transforming loyalty programs with instant rewards that drive engagement and growth. Ian Sutcliffe, co-creator of Cashpoints, shares the journey of building a real-time, multi-partner loyalty ecosystem from the ground up—covering instant point issuance, flexible redemption, partner-first technology, and the smart use of physical and digital touchpoints. Discover why real-time rewards are the future of loyalty, how they create moments of delight for customers, and what brands can do to innovate in 2026. A perfect […]
Cambridge Satchel’s Head of Marketing and Ecommerce shares how the U.K. handbag brand uses stores as a marketing tool, plus how collections with the movie ‘Wicked’ and crystal brand Swarovski boost its sales and exposure in this Q&A. Leather handbag brand Cambridge Satchel is putting the gas on its store strategy. It accelerated opening new […]
The Loyalty Newswire from The Wise Marketer From the Editor Welcome to 2026! We hope you all enjoyed some quiet time during the holidays and are refreshed and ready for this new year. We took a week off ourselves, so this week’s Newswire compiles news from the past two weeks as well as delivers some […]