New open standard bridges discovery, context, and transaction — making AI commerce personal. SAN DIEGO, CALIFORNIA– October 23, 2025 — Cordial, the leader in messaging for enterprise marketing teams, today announced that it has joined the Shopper Context Protocol (SCP) — an open, discoverable standard that lets brands and AI systems preserve shopper context and intent across […]
Guest-Facing adoption of AI remains limited Amperity, the leading AI-powered customer data cloud, just released its 2025 State of AI in Travel & Airlines report, uncovering how travel loyalty brands are experimenting with AI—and where they are falling short as the busy holiday season approaches. The new research shows only 35% of travel and airline brands use AI […]
When small business owners talk about funding challenges, the story is often the same: too much paperwork, not enough time, and limited access to the kind of capital that helps them grow. A quiet revolution is reshaping that narrative. Artificial intelligence (AI), once the preserve of big tech, is now powering the next generation of […]
7 Common Pitfalls to Avoid in Email Execution As digital marketing evolves and consumer expectations rise, brands are challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email marketing tech stack—not just as a group of tools, but as a connected ecosystem that powers your entire marketing strategy. Whether you’re focusing […]
New program delivers personalized rewards and frictionless experiences through PAR’s unified engagement platform NEW HARTFORD, NEW YORK– October 21, 2025 — PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced that Krystal Restaurants LLC, the iconic Southern slider chain, has selected PAR Punchh® to power its new loyalty program, Club Krystal, as […]
LONDON, ENGLAND — October 22, 2025 — (BUSINESS WIRE)–Collinson Group and Valuedynamx are proud to announce that their Founder and Chairman, Colin Evans, has been named the recipient of the Lifetime Achievement Award at the prestigious Loyalty & Awards 2025 event in Amsterdam. The award recognizes Colin’s pioneering role in transforming how brands worldwide engage with their customers over […]
This episode is also available in video format on www.Loyalty.TV. Join us as we chat with Mel Grafton, Head of Digital and CRM at SHEIKE about launching SHEIKE Society , the brand’s first-ever loyalty program. Discover how putting the customer first, creating memorable experiences, and fostering a strong community can transform loyalty in retail. Mel shares insights from her 20-year journey across fashion, beauty, and e-commerce, and […]
Saucony launched the global brand campaign “Run As One” earlier this year with a 360 digital campaign, activations with run clubs, retail partnerships, athlete and creator collabs, and OOH advertising in select cities. By the end of May, the brand saw a 12 percentage point lift in brand awareness among 25- to 45-year-olds and an […]
Numerous, updated and consistent images across channels goes a long way for boosting conversion, said Connor Bennett, Associate Channel Manager at Kohler Co. The kitchen and bath manufacturer sells its products on seven home furnishings and improvement marketplaces, including on The Home Depot, Lowe’s, Wayfair, Ace Hardware, Amazon, Menards and Costco. And it’s important to keep those listing pages as consistent as possible from website to website in order to maintain the quality of how its brand is presented to shoppers, Bennett said. “Being able […]
From fintech to foundational models, ex-Square and Nearside founder Thomson Nguyen wants to shape AI’s “innocent Wild West” with operator-first VC. I’d never heard someone frame their personality as as “orthogonal” to others’, let alone frame orthogonality as the unique selling point that makes a quarter-billion-dollar venture firm’s leadership structure work in lockstep, but, lo, […]