This week’s “Wiser Loyalty” podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again. This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). In this episode, Bill and Aaron build upon last week’s episode that […]
Built from one-on-one interviews, buyer personas provide foundational knowledge about a buyer’s journey from the moment they have a need for a solution you offer until the time they make a final buying decision. Integrating survey research will enhance and further validate these insights, offering a more impactful view across key segments of your market. […]
There are passionate fanbases. And then there are WWE fans. A little taste of their rabid fandom: The first-ever WWE SmackDown event held in France, which took place earlier this week, reportedly registered a noise level that exceeded 100 decibels, which can result in hearing loss after prolonged exposure. Now that’s a crowd. Cricket Wireless, […]
“I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don’t try something, you’ll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared all the time.” —Jeremy Lowenstein, […]
AI-driven applications have quickly become a must-have tool in the marketing and PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency. […]
Marketing leaders continually juggle between an increasingly complex list of marketing strategies and business priorities. It’s universally agreed that a stronger brand generates more revenue than a weaker one. Marketers often find themselves at a crossroads and having to choose between long-term brand building and short-term sales targets. There is a common boardroom debate between […]
There are well-documented intersections between marketing and psychology—both fields involve the study of human behavior, both require empathy, and both gather data to form insights. However, while psychologists can spend years on certain subjects, marketers are selling on a deadline, with myriad unknown variables that can influence outcomes. Given these pressures of time and circumstance, […]
GenAI is poised to transform the way we search. For instance, look at Google’s Search Generative Experience, an AI-driven results page that features content from Large Language Models (LLMs) first, followed by sponsored posts and then ranked pages sorted by keyword relevancy. So with new search pages like these, where does this leave SEO? According to […]
Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly 60% of practitioners in a recent study saying they intend to increase their influencer budget over the next 12 months. […]
Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. The current landscape reveals significant disconnects; over 50% of CEOs confess they’re not comfortable with modern marketing techniques, according to a McKinsey & Company study, and nearly 66% of […]