A Loyalty Revolution Where Tech Meets Tacos February 05, 2025 07:30 AM Eastern Standard Time NEW HARTFORD–(BUSINESS WIRE)–Torchy’s Tacos, the beloved brand behind “Damn Good Tacos,” has chosen PAR Punchh, a leading loyalty and engagement platform by PAR Technology Corporation (NYSE: PAR), to elevate its guest experience and create deeper connections with its fans. Together, they’ve launched Torchy’s […]
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program. In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such […]
Third Annual iSeatz “Tipping Point” Study Reveals Multi-Year Trends Impacting Travel Rewards Programs, Consumer Behaviors and Brands Investments NEW ORLEANS, Jan. 30, 2025 /PRNewswire/ — iSeatz, the technology company powering travel experiences that inspire loyalty, has just released the third edition of its annual series exploring the dynamics of the U.S. travel loyalty marketplace: The Tipping Point: How U.S. […]
New report from Contentsquare provides answers to tough questions Digital experience has become the cornerstone of modern customer engagement, yet many brands still struggle to deliver seamless interactions across their digital properties. With rising customer acquisition costs and evolving consumer behaviors, understanding these digital dynamics has never been more critical. Contentsquare announced its latest Digital […]
Predictions from Comarch’s recent webinar 2025 is here, and so is the new customer loyalty landscape. Let’s explore the most interesting and important loyalty takeaways from Comarch’s recent webinar, “From AI to Sustainability: Customer Loyalty Predictions 2025.” What lessons have we learned about loyalty strategies this past year? Which approaches are proving to be lasting, and how can brands position themselves for future […]
New York, NY – TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, today announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic initiatives and growth plans, further enhancing its market leadership and driving innovation in the digital advertising […]
Fintech Scale-Up Tackles 120-Day Payment Terms Head-On, Unleashes Industry Growth, Bolsters UK Competitiveness and Fuels £8.6 Billion Economic Impact London – Revving, an innovative fintech scale-up, transforming the digital media payment landscape with a completely fresh take on traditional invoice factoring set to transform UK competitiveness in the global adtech market, today announced a landmark […]
Lemma disrupts the DOOH CMS landscape with Lemma Phi: A Free , AI-powered media discovery solution establishing direct connect to global programmatic demand By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business, while enabling access to mainstream demand through Lemma’s AI-driven discovery platform Lemma, […]
As search evolves with the growing adoption of Large Language Models (LLMs), businesses must adapt their SEO strategies. While LLM-powered search is still in its early stages, platforms like Perplexity, ChatGPT, Gemini and others are already providing key insights into how brands can optimize their content to appear in AI-generated results. My agency works with […]
Executive interview with Donovan Neale-May, Executive Director CMO Council This interview is part of the CMO Council / Wise Marketer interview series. We have been publishing interviews on assorted topics over recent months and before we got too far down the road, we thought it appropriate to talk with the man that founded the organization. […]