Growing Retail Media Network (RMN) capabilities are helping U.S. retailers tap into the impulse spend economy, encouraging shoppers to make unplanned, spontaneous purchases of products advertised in-store, according to the latest research from ADvendio, the leading omnichannel advertising solution provider. Original research of over 1,000 U.S. shoppers by ADvendio revealed that over two thirds (67%) had […]
Groundbreaking Advancement in Social Technology Allows Creation of Digital Replicas [CULVER CITY, CA], January 29, 2024 – Iconic Hearts, the company behind leading apps including Noteit, Starmatch and Locksmith, today announced that its popular Sendit app has launched a personalized artificial intelligence (AI) feature that chats with your friends for you, marking groundbreaking advancement in […]
We’re starting to see troubling indicators that the credit crisis, which eased as people paid off their cards during the pandemic, is creeping back up. Delinquencies rose at the 30-, 60- and 90-day marks in Q3 2023, above pre-pandemic levels, and only 33.18% of consumers paid off their balance in full that quarter, the lowest […]
Galileo’s chief product officer, David Feuer, said AI and improving infrastructure allow financial services innovators to create more responsive products, including in BNPL. And the innovation is just beginning. Feuer said payments evolved before the Internet economy because they behaved in an Internet-like fashion. Trusted companies brought structure when joining networks. A quarter-century into the […]
There is a new report out today that looks at the impact of generative AI on the workforce and what industries will be most impacted. We have heard before that white-collar jobs, those people with college degrees will be most impacted. This report tries to quantify some of this impact. It analyzed the total payroll and the […]
Enjoying our podcasts? Don’t miss out on future episodes! Please hit that subscribe button on Apple, Spotify, YouTube, or your favorite podcast platform to stay updated with our latest content. Thank you for your support! Jeffrey Rogers, President & CEO of LiftForward Embedded finance is a term that has only been around for a relatively short time. But some […]
Petco, NASCAR And Starbucks are leading change in customer loyalty. Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. By Jenn McMillen If customer relationship marketing were to be recognized for its innovation, the best likely […]
Twice as many organizations plan to increase their spend on customer retention over the next 12 months compared with customer acquisition. As a result, marketers are urged to shift focus as brands recognize the importance of engaging customers in the face of ongoing challenging economic conditions. The research was carried out by loyalty technology provider […]
CTV Sync elevates brand reach by syncing campaigns across screens for impactful advertising and heightened audience engagement. [January 30, 2024] – Affle’s mediasmart has enhanced its Connected TV solution as part of its unified programmatic platform for the European and UK markets. The CTV Sync solution is tailored to help advertisers and brands maximise reach, drive action and […]