It is a bold or naïve CEO that prefaces a major announcement with the words, “This will shock the world”. New PayPal CEO Alex Chriss said exactly that in his first public interview since becoming CEO. That was a week ago and he was referring to major announcements that would happen at the company’s Innovation Day that […]
SoFi reported earnings today for Q4 2023 and it was a blowout quarter despite the challenging macroeconomic environment. The big story was the company achieving profitability (officially GAAP net income profitability) in Q4, a first for SoFi. There was also a 35% year-over-year increase in adjusted net revenue, reaching $2.1 billion, and a significant boost […]
Crayola’s just-wrapped “Creativity Week,” now in its third year, provides free learning resources for parents and educators to spark kids’ creativity in the classroom. But the brand’s EVP of Marketing, Victoria Lozano, says it’s not limited to art class. “Where we see the most implementation is in classrooms, and it’s specifically focused on using creativity […]
While brands have long used artificial intelligence and machine learning to customize ads, personalization powered by generative AI is uncovering new obstacles for marketers. The issue at hand: When does personal cross over to creepy? A piece in AdExchanger look at how personalization can go right—and how it can go terribly wrong. “While brands have […]
When it comes to marketing AI brands themselves, navigating hype cycles, pushing the human-centric element and crafting high-tech storytelling present unique challenges to the brand-building exercise. An article in PRNEWS, penned by Vijay Chattha and Daniela Rodriguez of VSC PR, explores some tips on getting started. “While today’s AI market is rapidly growing, with thousands […]
America’s Favorite Farm Fresh Restaurant Chain Brings Personal Touch to Dining Experiences with PAR Punchh’s Loyalty Platform [NEW HARTFORD], N.Y. (January 17th, 2024) – ParTech, Inc. (PAR), a global restaurant technology company and provider of unified commerce solutions for enterprise restaurants, today announced that Bob Evans, the iconic family-style restaurant chain with 437 locations in the U.S. has […]
It is a bold or naïve CEO that prefaces a major announcement with the words, “This will shock the world”. New PayPal CEO Alex Chriss said exactly that in his first public interview since becoming CEO. That was a week ago and he was referring to major announcements that would happen at the company’s Innovation Day that […]
The SEC’s new cybersecurity rule is designed to protect investors and ensure companies take security seriously. But it creates as many questions as it answers. Public companies must report material cyber incidents within four days. They must also describe its impact, including whether data was publicly disclosed and the steps they took to mitigate the […]
In a Nutshell The article explores the transformative evolution of payment rails in finance, predicting a reshaped landscape with key trends such as e-commerce surge, Open Banking adoption, and real-time payment shifts. It delves into unbundling financial services, the rise of innovative providers, and dynamic changes, examining the influence of open banking, real-time transfers, Super […]
Chief Marketer’s Brands on Fire and Marketers on Fire editorial series highlight the brands and the people that are shaping, pushing and disrupting the marketing industry. These high-level strategic talks, found on Chiefmarketer.com, include a profile on Anywhere Real Estate CMO Esther-Mireya Tejeda, our most recent guest on our LinkedIn Live series. Tejeda discussed the […]