At some point, nearly every customer experiences a missed payment. Life is hard, something unexpected happens, and people find themselves without the funds to make ends meet. This is especially true today as 49 percent of Americans are currently overextended on their credit cards. Lenders, already in a position to ask why and to collect […]
The SEC has not had a great track record in court cases against crypto firms in the last few months. And another important case is playing out right now in a New York federal courtroom. Back in June of last year the SEC sued Coinbase arguing that it was operating illegally and that it should register as […]
How AI and Google will impact your SEO Marketing plans this year. The world of SEO is always evolving, and as we step into 2024, it’s crucial for digital marketers to stay ahead of the curve. Here are the top 10 SEO predictions that are set to shape the landscape in the coming year. AI […]
I keep thinking about this column from Alex Johnson last month around financial health and savings. To me, one of the biggest disappointments around the past decade of fintech innovation is how little we are moving the needle for the financial health of consumers. There are plenty of great tools that have been developed in […]
The long-awaited new overdrafts rule from the CFPB was unveiled today. Since Rohit Chopra took over as head of the CFPB in 2021, they have made it clear that they were going after overdraft fees and this proposed rule is the culmination of those efforts. The proposed rule gives banks two options on how to approach overdrafts. […]
The inclusion of gaming culture and gamification in omnichannel marketing strategies is becoming more commonplace. Simultaneously, a variety of macro-factors are fracturing the media landscape and creating a vacuum for trust and attention. As brands navigate issues like declining television viewership, digital burnout and a world without cookies, they are also looking for new and […]
In this episode of Let’s Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th. Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level. Bill Hanifin and Aaron Dauphinee lead The Wise Marketer […]
The Wise Marketer continues its Women in Loyalty™ series in 2024, with a fast-moving interview of Laura Miller, SVP Strategic Services, Kobie Marketing. Laura has worked across several industry categories and is the author of at least one of our favorite loyalty programs – you will have to listen in to learn which one that […]
The new Mighty Oak Visa debit card from Acorns has a solid foundation for success says a representative from long-time partner Helix by Q2. GM Ahon Sarkar said he’s not surprised by Acorns’ prosperity since the two companies first partnered seven years ago, which is an eternity in fintech. Debuting in mid-November 2023, the Mighty […]
Today, a new global report was released from Nasdaq and Oliver Wyman on illicit money flows and the numbers are sobering. The Global Financial Crime Report quantifies the total amount of illicit financial activity and the number is an eye-popping $3.1 trillion. Included in this number is bank fraud covering payments, checks and credit card fraud which […]