In the Feels: Unveiling the Intrinsic Value of Emotional Loyalty, created in cooperation with Kobie Marketing The second Strategy Brief in this new series from The Wise Marketer is titled “In the Feels: Unveiling the Intrinsic Value of Emotional Loyalty.” This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Kobie Marketing, and it […]
We’ve surveyed over 300 global decision makers from a variety of financial services providers and fintechs to discover their key challenges and priorities in 2024 and beyond. Ready to see how your organization aligns? Get all of the insights now in our 2024 Global Risk Decisioning Surve In this whitepaper, we discuss: • Risk decisioning […]
The impact of AI in financial services will gain a renewed focus on Capitol Hill. There has been an AI task force on the House Financial Services Committee for some time but we learned late last week that a new bipartisan working group on AI has been formed. This new working group will look at how AI […]
We recently brought you CMO challenges for 2024 related to data, AI, and sales and marketing collaboration, as articulated by Blue Cross Blue Shield of North Carolina CMO and CSR Officer Kelly Calabria. Below is part two of our chat with the marketing chief, which covers the evolution of the healthcare business post-pandemic, new channels […]
The massive, tech extravaganza that is CES wrapped on Friday, with integrated AI, transparent screens, renewable energy innovations and gaming tech getting attention this year. From a marketing and advertising perspective, the streaming space was abuzz—from Prime Video ads, different formats, new entrants and measurement. CM sister pub AdExchanger takes a look at the top […]
The proliferation of generative AI technology—along with its myriad integrations—will not simply result in efficiencies. It also requires the marketing industry to develop responsible and ethically-sound machine learning practices and applications. An interview in AdExchanger with Paul Pallath, VP of applied AI at cloud consulting company Searce, explores how marketers can confront issues like copyright, […]
In a Q&A with CM sister pub Event Marketer, State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition. “All brands know that Gen Z is a tsunami of wallets moving into the next 10 […]
Enjoying our podcasts? Don’t miss out on future episodes! Please hit that subscribe button on Apple, Spotify, YouTube, or your favorite podcast platform to stay updated with our latest content. Thank you for your support! The small business lending space has seen a lot of innovation over the last decade with fintech leading the way. But there is still […]
Two years ago, before the crypto meltdown of 2022, stablecoin issuer Circle announced that it was going to go public via SPAC at a $9 billion valuation. But then, you know, 2022 happened (Celsius, 3AC, Luna, BlockFi, FTX, etc). So plans were quietly shelved in December of that horrible year for crypto. 2023 was a very different year. Bitcoin […]
In an era where technology is the cornerstone of innovation, Application Programming Interfaces (APIs) have emerged as the centerpiece of data exchange, enabling seamless interactions between diverse systems and platforms. These intricate digital gateways have not only transformed the landscape of industries but have particularly revolutionized the banking sector. APIs are important today because they […]