Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs. Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well […]
Small business lending is more complicated than consumer lending. Both have term loans and lines of credit but in small business you also have SBA loans, revenue-based financing, merchant cash advances, venture debt, equipment finance, invoice factoring, asset-based financing and more. This leaves a lot of room for unscrupulous lenders to charge hidden fees on […]
[Editor’s Note: American Banker had some inaccuracies in their coverage of this story so you should read their corrected piece here. Suffice it to say that much of the featured story below is inaccurate as we relied on American Banker’s initial coverage]. Fraud is going to be top of mind for all financial institutions in […]
Together with Provenir, we surveyed over 300 global decision-makers from a variety of financial services providers and fintechs to discover their key challenges and priorities in 2024 and beyond. We wanted to understand their risk decisioning challenges, customer management priorities, and confidence in the accuracy and flexibility of their risk models. We summarized the findings […]
After they famously imploded in March 2023, you could be forgiven for thinking that Silicon Valley Bank’s fintech business was done. Not so. This time last year SVB was still the go-to bank for fintech companies, with the vast majority of venture-backed firms as clients. That changed in March. In a fascinating update to start the year, […]
Argentina’s financial system, with a huge boost of fintech in recent years, is approaching full coverage of its population, its central bank said in a recent report. The rapid expansion of financial technology companies has played a pivotal role in addressing longstanding financial inclusion challenges in Latin America, particularly in countries grappling with large segments […]
In our latest Brands on Fire profile, we brought you an in-depth look at the strategy and tactics behind Dos Equis’ college football Tailgate Throwdown, where one lucky fan scored the opportunity to design his dream tailgate experience. But a personalized tailgate experience isn’t the only way brands showed up for fans this season. An […]
With the onset of Google Chrome’s third-party cookie deprecation, which officially began on Jan. 4 for one percent of randomly-selected users after a series of postponements, brands have been focusing on bolstering their first-party data strategies in the meantime, according to coverage in AdExchanger. Instead of being informed by third-party data, brands’ commerce strategies are […]
Meta recently released its own AI-powered platform, Meta Advantage+, to help brands automate paid ads and social media campaigns to optimize budgets for marketing and communications programs. But the potential value of such solutions varies between brands, according to a PRNEWS piece from Trevor Testwuide, CEO and co-founder of Measured. Through an examining Advantage+, he […]
Our latest Marketers on Fire profile features Kelly Calabria, Chief Marketing and CSR Officer at Blue Cross Blue Shield of North Carolina, who examines three challenges her brand is facing in 2024 which likely ring true for many: activating the right data to build customer relationships through personalization; continued collaboration between sales and marketing (particularly […]