Regardless of industry, keeping loyalty program members consistently engaged and securing long-term loyalty in a crowded and competitive landscape can be difficult. Consumers may belong to several loyalty programs and only consider interacting with a given program when they’re already transacting with the brand. A loyalty program’s rewards portfolio might be mostly geared toward a […]
Research from the Loyalty Science Lab Shows Ideological Alignment Influences Consumer Choices Norfolk, VA., Nov. 04, 2024 (GLOBE NEWSWIRE) — A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, which surveyed nearly 1,000 US consumers, reveals that consumers […]
Data-Backed Insights & Best Practices to Make Relevant, Engaging, Impactful Shoppable CTV & Digital Ads this Holiday Season & Beyond NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced the release of “Holiday Shoppable Advertising Unwrapped.” As marketers embark […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Two big acquisitions were announced this week: Loyalty services provider Paytronix is becoming part of Access Group. This caps off a 23 year journey for founder Andrew Robbins and his team. The company has been a leader in providing loyalty solutions for QSR and […]
Members will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library. SAN. JOSE, CA, USA (November 4, 2024)—The Chief Marketing Officer (CMO) Council today announced a strategic partnership with The Wise Marketer Group that will provide members and audiences with many […]
Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal next-generation customer engagement strategies on Wiser Loyalty. Discover how AI-driven personalization, advanced data analytics, and omnichannel marketing technologies help leading brands deliver seamless customer experiences and maximize program ROI.
ST. PETERSBURG, Fla.–(BUSINESS WIRE)—SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the completion of the first phase of its payment-based offer innovation project with Mondelēz International and Hedera, an open source leading enterprise distributed ledger technology (DLT) network. “As a customer first global organization we are committed to being at the […]
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […]
In 1993 Burger King began accepting credit cards for payment of fast-food garnering media coverage of this fundamentally new use case, which resurfaced on TikTok last year. Customers’ reactions recorded from the momentous event, while funny to watch today, were initially speculative as to whether paying by credit card for small purchases would catch on […]
Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don Julio, which hosted Día de Muertos celebrations in 15 cities globally and unveiled oversized altar installations (“ofrendas”) across eight of them. The goal […]