Today’s episode is with Shikha Narula – Managing Director, Head of Consumer Deposit Products, Transformation and Rewards – Bank of America. Bank of America recently announced BofA Rewards, a no-fee program designed to reward clients throughout their financial journey. The program went live on May 27, 2026, and represents an evolution of Preferred Rewards that embodies a comprehensive approach to customer […]
How the maturation of the Brazilian Loyalty ecosystem is democratizing value and creating opportunities across all social classes The loyalty market in Brazil is going through an unprecedented tipping point. What was once seen as an exclusive benefit for a traveling elite has today consolidated as a financial management and engagement tool for Brazilians across […]
The Loyalty Newswire from The Wise Marketer This edition covers: Accor, ARKO/fas REWARDS, Benji, Canadian Consumer Loyalty, Connecticut Tourism, Custom Channels/Thanx, Emirates Skywards, Emotional Loyalty, H Mart, JogPost, Loyyal/GiftOS, McDonald’s, Payit/Rewardz, Shell, Wallet & Banking Apps FROM THE EDITOR A busy week across the loyalty landscape, with new programs, platform expansions, and some important signals […]
UNITED KINGDOM – MAY 26, 2026 – New global research from BI WORLDWIDE reveals that ineffective engagement efforts may be adding to employee workload instead of reducing it – risking increased burnout and weakened performance rather than relief. The findings come from The New Rules of Engagement 2026, a global study of more than 2,000 employees across 18 countries, examining […]
Partnership expected to support ancillary growth, Rapid Rewards engagement, and a more intuitive booking experience across Southwest’s digital channels DUBLIN, IRELAND – MAY 27, 2026 – CarTrawler, the leading B2B technology provider of car rental, ground transport and insurtech solutions to the global travel industry, has announced a new partnership with Southwest Airlines®, the largest domestic […]
Experience-based rewards have become one of loyalty’s preferred answers to discount fatigue. But loyalty still tends to define them too narrowly. For many programmes, experience-based rewards still mean VIP events, hospitality, early access, exclusive drops, or branded gamification. That still has value, but it reflects an older idea of what an experience-based reward is supposed […]
From fuel to food to fun, members can now go further with every dollar by earning and redeeming across essential daily moments TORONTO, ONTARIO – MAY 26, 2026 – Beginning today, Canadians can earn, redeem and save with Scene+, Scotiabank, and Tangerine at over 1,400 Shell Canada stations (Shell) from coast to coast. With the […]
AI-powered CX Platform Drives Growth Across Revenue, Engagement and Fan Satisfaction LOUISVILLE, COLORADO – MAY 27, 2026 – Alchemer, a leader in customer experience (CX) and feedback technology, today announced the Buffalo Sabres are leveraging the Alchemer Pulse solution to transform fan engagement, achieving measurable gains in fan satisfaction, engagement and revenue growth. Through Pulse, the Sabres […]
True or False: Iconic soccer star David Beckham shops at The Home Depot. According to the home improvement retailer: True. Beckham is the perfect fit for Home Depot’s summer marketing campaign, as the brand is tying together Beckham’s passion for gardening and the timing of the FIFA World Cup, said Whit Friese, Vice President, Creative […]
The vast majority of CMOs and communications leaders surveyed in a report from Arketi Group and executive search firm JM Search described their relationships with the C-suite as positive. And 67% said that alignment with the C-suite was a top driver of CMO tenure. Yet only 38% of those surveyed felt set up for success. […]