Vici Unveils Digital Out-Of-Home Advertising Product To Their MarTech

Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads. This groundbreaking offering combines the power of digital technology with traditional out-of-home advertising, providing brands with a dynamic and engaging way to reach their target audiences. With the rise of digital screens in public spaces, […]

Read more
The Access Group to acquire US digital guest engagement provider Paytronix

Editor’s Note: Paytronix has been one of the most prominent providers of loyalty software and related services to the restaurant business over recent memory. Over time, the company expanded its footprint into Convenience Retail. The loyalty services market for restaurant and convenience retail is dominated by a handful of providers, with PAR PUNCHH, PDI Technologies, […]

Read more
AdImpact Bolsters Sales Leadership Team With New Hires

Seasoned sales leaders to drive revenue and expand partnerships ALEXANDRIA, Va. — AdImpact, a leading advertising intelligence company, today announced it has expanded its sales team with the appointment of Doug Herber as Head of Partnerships and Bruce Peltzer as Head of Partnerships, Political. “As we seek to scale our industry-wide platform, Doug will facilitate […]

Read more
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology

Innovid’s Harmony Initiative Recognized for Driving the Future of Advertising by Keeping TV Open for Everyone & Controlled by No One NEW YORK — Innovid (NYSE:CTV), an independent software platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital, today announced it won the 2024 AdExchanger Award for “Most Innovative TV […]

Read more
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know

The rules for subscription-based businesses are changing, thanks to recent updates from the U.S. Federal Trade Commission (FTC) regarding its “Negative Option Rule.” A key part of this rule is the “click-to-cancel” feature, which aims to make the cancellation process easier for consumers—and may go into effect as early as March of 2025. For companies […]

Read more
Netigate appoints Maria Börjesson as new CEO

Maria Börjesson brings her extensive experience in leadership, technology, and people development to Netigate, setting the stage for continued growth and innovation. STOCKHOLM, Sweden (October 31st, 2024) — Netigate, a leading provider of customer and employee feedback solutions, has appointed Maria Börjesson as its new Chief Executive Officer. With over 25 years of experience in the insurance, […]

Read more
The Certified Loyalty Marketing Professional™ (CLMP™) Community in the Loyalty Academy™ Grows to 1,000+ and Reaches across 6 Continents

DEERFIELD BEACH, FL, UNITED STATES, October 31, 2024 / EINPresswire.com/ — The Loyalty Academy™ (LA), the education platform of the Wise Marketer Group (WMG), announced today that last week its Certified Loyalty Marketing Professional™ (CLMP™) community surpassed a milestone of 1,000 individuals as in-person certification workshops took place in both London, UK and Dubai, UAE.  […]

Read more
AirOps Secures $15.5M to Empower Marketers with AI-Driven Growth Playbooks

Built on advanced language models, AirOps enables marketers to deploy AI at scale, driving unprecedented organic growth SAN FRANCISCO — AirOps, a company that helps marketers build and scale AI growth workflows, today announced it has raised $15.5 million in Series A funding. The round was led by Unusual VC, with participation from Wing VC, […]

Read more
Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across Its Digital Ecosystem

This partnership strengthens advertising integrity across the ad ecosystem, fostering a more secure and trustworthy supply chain NEW YORK, NY – GeoEdge, a global leader in ad security and quality, has been selected by Yahoo DSP to enhance the security and integrity of its advertising ecosystem. This collaboration reinforces Yahoo’s commitment to providing a safer, […]

Read more
WithU Partners with McDonald’s MONOPOLY Promotion in UK for Significant Results

Key stats WithU reports a 297% increase in new app sign ups as the result of its collaboration with McDonald’s MONOPOLY UK  95% of McDonald’s customers who redeemed a WithU code during the promotion signed up for a WithU account  83% of WithU workouts completed by new members driven by the promotion are beginner level […]

Read more