In a recent LinkedIn Live conversation, CM sister pub PRNEWS discussed B2B integrated marketing and communications challenges in the coming year amid uncertain economic times and labor shortages in the sector. PAN Communications CMO Mark Nadone reviews the challenges for B2B PR in 2024, the growing importance of micro-communities and peer groups to decision-making, what […]
Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in popularity amongst a public experiencing increased feelings of loneliness and social isolation. Its marketing goals were twofold: brand building on […]
The cookie’s path to deprecation just got real. A piece published in CM sister pub AdExchanger explores the latest news related to the phase-out of third-party cookies: Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users. Chrome users chosen to pilot […]
In a time when Generative AI (GenAI) is regularly touted as the answer for everything, it’s time we take a step back and consider where marketing really stands and how it’s going to look in the future. In 2024 specifically, will people still be turning to GenAI to write their content, design their campaigns and […]
At an Axios Communicators event on Dec. 14, United Airlines’ Executive Vice President of Communications and Advertising, Josh Earnest, shared details about the brand’s integrated communications playbook. He outlined several benefits and insights the company has learned by giving public relations executives a seat at the table. Our sister pub PRNEWS looks at six takeaways […]
Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a catchphrase—”Stay thirsty, my friends”—that spread through internet meme culture like wildfire. But according to Heineken USA CMO Jonnie Cahill, being an advertising-led brand wasn’t enough. […]
An illustrative tale about holiday spending in inflationary times Total consumer spending accounts for more than two-thirds of US gross domestic product, so economic forecasters watch spending trends on major holidays like a hawk – and for good reason. The 2023 version of Black Friday reported a record $9.8 billion in Black Friday online sales, […]
This is the final episode of Let’s Talk Loyalty and Loyalty TV for 2023. Imitation is the sincerest form of flattery, so we are delighted today to be joined by another loyalty podcaster, who told us that he was inspired by Let’s Talk Loyalty and wanted to create something similar, but in Arabic. Loyalty Bl Arabi is a podcast about […]
In First Full Year, Mobivity’s New Business Line Drove Millions of Consumer Transactions and Loyalty Engagements for Brands Through Connected Rewards™ PHOENIX, Dec. 29, 2023 (GLOBE NEWSWIRE) — Mobivity Holdings Corp. (OTCQB: MFON), a provider of technology connecting mobile gaming audiences to real-world brands and products, announced today that it achieved a major corporate milestone with over […]
Not all forms of cash rewards are the same Cash is King, that’s the way the saying goes. Cash has an established value that does not wax or wane as economic conditions change. The saying originated as a slang term reflecting the belief that money (cash) is more valuable than any other form of investment […]