Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetization. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers reach their target audiences with precision. Gravite, known for its innovative SDK technology and expansive […]
In a LinkedIn Live on October 28, Chief Marketer and payment solutions and technology company Deluxe explored how to implement trigger marketing strategies that resonate with clients and prospects at key moments. Attendees learned what marketers should be most focused on to make this a successful strategy, best practices from optimizing client campaigns, how trigger […]
Empowering foreign mobile wallets and financial institutions with seamless access to Chinese QR code payments LONDON and BEIJING, Oct. 22, 2024 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, today announced the launch of its revolutionary QR Code Payments solution. This innovation allows Members of the Thunes’ Direct Global Network – including mobile wallets, neo-banks, and banks […]
NEW YORK, Oct. 22, 2024 /PRNewswire/ — Ascenda, the world’s most connective rewards ecosystem, today announced the launch of its new loyalty-as-a-service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through effortless access to scalable, aspirational rewards propositions that deliver outsized returns. For decades, companies who provide rewards technology and […]
The new Zeta Media Engine, Powered by Snowflake, will enable seamless, data driven, programmatic activation natively on Snowflake NEW YORK — Zeta Global (NYSE: ZETA), the AI-Powered Marketing Cloud, announced the unveiling of a new solution, Zeta Media Engine, Powered by Snowflake. Zeta Media Engine is a privacy-first solution that uses Snowflake Data Clean Room […]
Industry powerhouses will debut enhanced experiences at BRANDWEEK 2025 and launch new ADWEEK experiential marketing vertical NEW YORK — ADWEEK, the leading source of news, insights and intelligence for the marketing and advertising industry, and forward-thinking experiential studio C2, announced the launch of a new partnership. The announcement was made by ADWEEK CEO Will Lee and […]
AppLovin’s Consumer Mobile Trends 2024 report details the essentials of marketing channel diversification; provides the framework for starting and scaling in-app advertising PALO ALTO, Calif. — AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps and direct-to-consumer (DTC) brands can leverage mobile in-app advertising to deliver new growth and […]
Evercopy Launches The First Collaborative Ad Network, Turning Anyone Into an Advertiser The AI-powered platform allows individuals, not just influencers, to create and share ads, enabling brands to go viral by authentically engaging niche communities with minimal effort. Evercopy, a leader in AI-driven advertising solutions, announces the launch of its Collaborative Ad Network, a pioneering […]
The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for marketing brilliance. “Marketers today are charged with doing far more with less—a reality that makes the achievements of this year’s winners and honorable mentions all […]
Listening to the media speculate over what’s hindered corporate growth in recent years can feel a bit like a game of Clue. Was it the Fed in D.C. with the high interest rates? The many geopolitical conflicts? The techies in Silicon Valley with the never-ending disruption? Or just fickle customers with their constantly shifting preferences? […]