Lowe’s CMO on New Loyalty Program and Driving Incrementality

Editor’s Note: According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks, with the goal of building loyal behavior with its existing customer base while finding new audiences. As a bonus, the program gives Lowe’s more insights into customer shopping patterns. Read about the […]

Read more
CFPB Finalizes Personal Financial Data Rights Rule to Boost Competition, Protect Privacy, and Give Families More Choice in Financial Services

Rule will help lower prices on loans and empower people to more easily fire financial companies that provide bad service OCT 22, 2024 — WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) finalized a rule that will give consumers greater rights, privacy, and security over their personal financial data. The rule requires financial […]

Read more
Wayfair Introduces Wayfair Rewards, a Subscription Loyalty Program

Wayfair Inc. is one of the world’s largest home retailers with over US$12 Billion in net revenue for the twelve months ending June 30, 2024. The company has been founder-led since 2002 and employs more than 11,000 people while serving 22 million active customers. If you are interested to listen to their Q3 2024 earnings […]

Read more
Adlook Hires Anna Jankowska as New Executive VP of Global Partnerships Following Promotion at RTB House

Anna Jankowska becomes Executive VP of Global Partnerships NEW YORK & LONDON — RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today announces the promotion of Anna Jankowska to Executive Vice President of Global Partnerships, which also sees her join Adlook, part of the RTB House Group, […]

Read more
FreeWheel Selects Samba TV as Premier ACR Partner to Help Advertisers Target Audiences in Real-Time Across Linear, Streaming, and On Demand Content

As one of FreeWheel’s TV data partners, Samba TV will integrate its audience segments based on first-party TV data from 38M U.S. TV devices into FreeWheel’s Audience Manager to improve audience precision and match rates for client campaigns, just in time for the November elections. NEW YORK — FreeWheel, a global technology platform for the […]

Read more
Bountiful Cow Launches ‘Relative Advantage: Unblocked,’ a Programmatic Tool to Buy Inventory from Quality Publishers Unfairly Deemed Unsafe

Today, independent media agency Bountiful Cow, has announced the launch of ‘Relative Advantage: Unblocked’, a programmatic tool designed to buy ‘brand unsafe’ but quality inventory. Developed with The Ozone Project, the premium digital advertising platform, the tool is built to solve the industry-wide issue whereby brand safety technology has overreached and now penalises quality publishers, […]

Read more
#606: India’s Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand […]

Read more
Marigold Redefines Relationship Marketing with AI-Powered Capabilities that Boost Engagement, Loyalty, and Lifetime Value

NASHVILLE, Tenn., Oct. 22, 2024 (GLOBE NEWSWIRE) — Marigold, the leading messaging and loyalty platform, today unveiled its expanded roadmap for AI with a focus on applying ML/AI technologies to the outcomes that matter most to marketers. Marigold AI (MAI) and pronounced “May”, is dedicated to helping marketers create meaningful, human-centered experiences that foster genuine connections […]

Read more
The Loyalty NewswireOctober 24, 2024

This week’s Customer Loyalty and Digital Marketing News From the Editor We are back in the office after an extended period on the road, soaking in all the good content and networking at The BIG Handshake in Amsterdam, and working with a strong group of professionals in The Loyalty Academy™ CLMP™ workshop in London. QBF […]

Read more
Half of U.S. consumers will stay loyal to brands they buy from during Black Friday

New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month.’ These insights come from new […]

Read more