E-commerce fintech SellersFi closes $300M credit facility from Citi

E-commerce fintech SellersFi secured a $300 million credit facility from Citi, as the U.S. bank is seeing to up its stake in e-commerce and SME lending, leveraging the increasing popularity of alternative payment trends. This startup provides working capital and cash management tools to SMEs worldwide, applying Artificial Intelligence to power its credit scoring models. […]

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#469: HEMA’s Heritage and Values Drive Customer Loyalty : (Short Summary Show)

In this week’s episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by ⁠ Karlijn Van Den Berg⁠, HEMA’s Loyalty & CRM Manager, based in the Netherlands., who shares her insights on how drive customer loyalty the old-fashioned way. With an incredible heritage of almost 100 years, ⁠HEMA’s ⁠approach to business showcases some of […]

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Fintech Nexus Newsletter (December 12, 2023): X is slowly building finance capabilities

Twitter/X has been going state-by-state obtaining money transmitter licenses. The social media platform is now approved in 12 states. For the last year or so Elon Musk has made clear his intention to build a financial super app to augment the platform’s ad-based revenues. But this move is not going to be easy. While many major tech companies have been […]

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Fintech Clara launches payment accounts in Brazil, aims for $1B in transactions

Fintech unicorn Clara continued to expand its offering in Brazil by launching a high-yield payment account in the country, unveiling another chapter of its ambitious growth strategy in Latin America’s largest market. The company, which relocated its headquarters from Mexico to Brazil in August, aims to achieve 6 billion reais in transactions by the end […]

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Pinwheel, OSV partnership brings payroll into fintech age

Pinwheel’s partnership with payroll provider Workday company OneSource Virtual (OSV) ushers payroll into the same convenience levels as other areas of finance. It will also help banks achieve primacy with their customers. Partnerships lead Brian Karimi-Pashaki said the move is a response to the growing consumer demand for more transparency, control and portability over their […]

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C-Suite Level Certified Loyalty Marketing Professional™ Education to be Delivered in Europe in 2024 at Events from Newly Launched European Loyalty Association

DEERFIELD BEACH, FL, UNITED STATES, December 11, 2023 /EINPresswire.com/ — The Loyalty Academy™ (LA), the education platform of the Wise Marketer Group (WMG), has partnered with The European Loyalty Association (ELA) to offer customized certified training to ELA members delivered by the Loyalty Academy and powered by The Wise Marketer (TWM). “This is a huge […]

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Brazil’s QI Tech raises $200M in one of Latam’s largest fintech rounds in 2023

Brazilian fintech startup QI Tech secured a $200 million investment in a landmark deal, marking one of the largest funding rounds for Brazilian startups this year and one of the few substantial Latin American equity investments in 2023. At a time when the venture capital market is still seeking to recover from its lowest levels […]

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Fintech Nexus Newsletter (December 11, 2023): A $300 million funding round? Yes, it still happens

No, you did not wake up back in 2021 but there is news this morning of a €285 Million (over $300m) fintech funding round. Germany-founded but London-based SumUp has closed the massive funding round that is “mostly equity” which tempers our initial enthusiasm somewhat. But even a nine-figure equity round is enough to make the news these […]

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Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook

Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anju Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these consumers perceive and interact with […]

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The Case for CTV in B2B Marketing

B2B marketers are often met with the same sentiment: “No one knows what you do.” This highly specialized industry is a black box to many Americans—and because the linear TV model has typically lent itself to higher-funnel brand awareness campaigns to the masses, TV advertising has not historically made sense for their businesses. The medium […]

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