Traditional TV viewing continues to decline, with an estimated 46.6 million households moving to streaming platforms exclusively by 2024. That shift presents an opportunity for marketers to reach new audiences through the connected TV market. Explore five ways to boost ROI through CTV and OTT advertising, according to a piece in AdExchanger, from leveraging “binge […]
CM sister pub PRNEWS recently spoke to two CMOs with PR backgrounds, Esther-Mireya Tejeda, Chief Marketing Officer of Anywhere Real Estate, and Kelly Calabria, the Chief Marketing and Corporate Social Responsibility Officer at Blue Cross Blue Shield of North Carolina. The conversation touched on the convergence of PR and marketing, how their earlier roles in […]
The Eagle Eye Group’s First Chief AI Officer Will Help Retailers Improve Customer Connections and Execute Full-Scale, Multidimensional Personalisation at Scale LONDON, Dec. 6, 2023 /PRNewswire/ — Untie Nots, part of the Eagle Eye Group and the leading SaaS business that develops highly personalised, profitable and gamified promotions at scale, has named Jean-Matthieu Schertzer as the company’s Chief Artificial Intelligence (AI) Officer. […]
iSeatz Releases Important Travel Loyalty Market Study iSeatz released its report, Travel Trends 2024: Still Planning for Robust Demand, which highlights consumers’ travel intentions for 2024, shifts in their planning and booking habits, and how different generations are approaching travel needs for the coming year. It also covers the approaches businesses are taking to meet the varied […]
Much has been written about the looming end to the Apple-Goldman Sachs relationship (we even produced a cartoon about it). And while this is a big deal for Goldman and Apple, the average Apple Card holder likely does not give it a second thought. That is why I loved Dave Birch’s take today on the pending breakup. The 6.7 million Apple […]
Today’s episode is available both in audio format, as Let’s Talk Loyalty and also in video format on www.Loyalty.TV. This episode is perfect for those of you who love to spend time outdoors, and no doubt, you will also love this iconic omnichannel brand – The North Face. The North Face® describes itself as “the premier exploration company in […]
7 Differences Between Male and Female Holiday Shoppers One group prefers gifts cards, the other is more brand loyal. As retailers prepare their holiday marketing, they should keep these male/female shopper differences in mind. By Jenn McMillen, CLMP™ Founder and Chief Accelerant of Incendio Is a “50% off” sign more masculine or feminine? Product promotions aren’t […]
Matt Bodkin Matt is a seasoned editorial cartoonist with a Bachelor of Fine Arts from Long Island University. He brings a strong background in the newspaper industry and skills in arts and design to his work. He aims to distill complex issues into funny doodles that resonate with readers. View all posts .pp-multiple-authors-boxes-wrapper.box-post-id-45383.pp-multiple-authors-layout-boxed.multiple-authors-target-shortcode.box-instance-id-1 .box-header-title { […]
Yesterday, the OCC issued new guidance for banks, addressing the risks of buy now pay later lending. The guidance focused on the popular “pay in 4” segment of BNPL. Not surprisingly, the national bank regulator recommended tight oversight of third-party servicers, the importance of transparent loan terms and fraud mitigation. This guidance intends to minimize adverse outcomes for consumers […]
Nasdaq-listed Inter is making waves in the world of Brazilian neobanking after announcing a major customer acquisition milestone. In December, the two-billion-dollar firm reached 30 million customers, cementing its place among the neobanks vying for big banks’ share in Brazil. The Belo-Horizonte-based neobank boasts a so-called “super app” in Brazil, providing clients with various financial […]