First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals DUBLIN and NEW YORK, Oct. 8, 2024 /PRNewswire/ — CarTrawler, the leading B2B technology provider of car rental solutions for the global travel industry, has released a unique research report exploring the connection between loyalty programs […]
Everyone is talking about the importance of Artificial Intelligence to their business, but how can you capitalize on the potential of AI to create innovative Customer Loyalty Solutions? The Wise Marketer kicked off the month of October with this webinar focused on breaking through the massive volume of information about AI and its potential impact […]
New Structure Will Bring Sales, Client Success, Audiences and Insights Teams Closer Together to Help Clients Tackle Signal Loss and Deliver Targeted, ID-Free, Engaging Campaigns Nano, a leader in ID-free, intent-led planning and targeting, has announced key changes to its commercial team structure. This comes as the company focuses on its next stage of growth, helping […]
Mansfield, MA, Oct. 08, 2024 — DGS Retail (“DGS”), a portfolio company of San Francisco Equity Partners (“SFEP”), today announced the acquisition of SMS Display Group (“SMS Display”), a Chicago- based designer and manufacturer of retail fixtures and displays, serving multiple channels of trade including off-price retail and home improvement stores. The acquisition of SMS […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee join you this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month […]
MUNICH, GERMANY, October 7, 2024 /EINPresswire.com/ — Capillary Technologies, a global leader in customer engagement and customer loyalty solutions, is proud to announce its expansion into the DACH region. This entry into the DACH region marks a significant milestone in Capillary’s European growth strategy, following its successful expansion in the US and the acquisition of Tenerity’s […]
earnify™ aims to simplify and reward fueling and shopping by integrating an intuitive loyalty program and a streamlined user experience. Exclusive introductory offer includes double points for the first 90 days and 250 welcome points after registration. CHICAGO, October 7, 2024 /PRNewswire/ — bp (NYSE: BP) announces the launch of earnify™, a cutting-edge app designed […]
This week’s Customer Loyalty and Digital Marketing News From the Editor This is a final call for you to join The Loyalty Academy™ in London for a CLMP™ workshop on October 21-22. This one will be led by Bill Hanifin and Aaron Dauphinee. We have secured a fantastic venue at the Marriott Marble Arch and […]
Editor’s Note: Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and a flexible approach. Sister pub Multichannel Marketer spoke with Nalgene’s Director of Marketing Eric Hansen about its marketing budget, Amazon ad success and more. […]
Editor’s Note: Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI marketing tool Attentive. Thanks to the tool’s ability to send personalized SMS and email marketing messages at the optimal time, conversions rates have doubled. CM sister pub Multichannel Marketer has the story. Below is an excerpt; go […]