This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
A quarterly report published by integrated app and security platform Wallarm gives granular attention to a little-discussed but critical security concern for fintechs – their APIs. The reports are developed from publicly available sources. Wallarm co-founder and CEO Ivan Novikov said his goal for the reports is to estimate the scope of the threats and […]
In the kickoff to the Holiday shopping season, consumers are spending, with retail sales up 1.1% and e-commerce sales up 8.5% according to Mastercard SpendingPulse. But you want to know what is really up? Buy now pay later. BNPL generated a staggering 42.5% more online spending on Cyber Monday this year than last year. And it […]
Payroll is complicated and complex. But like everything else in finance, it can be embedded into an existing software operation. One of the leaders in embedded payroll is Check, a fintech that has pioneered this new niche. Today, Check has announced three new tools to make launching payroll easier for software platforms. First, let’s give […]
Nespresso’s premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on every corner and beverages that […]
Last week marked the year anniversary of ChatGPT’s public release. Since then, the generative AI tool has amassed 100 million weekly users, altered the way the marketing industry performs work, ignited conversations about AI’s ethical use, and much more. An article in CM sister pub AdExchanger looks at how several brand and agency experts—from Duolingo, […]
The holiday digital marketing frenzy is in full swing, amid rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media. An article in CM sister put AdMonsters addresses strategies for addressing these challenges, from expanding your geographic targeting to refining campaign demographics to using A/B testing to optimize ad spend.
Enjoying our podcasts? Don’t miss out on future episodes! Please hit that subscribe button on Apple, Spotify, YouTube, or your favorite podcast platform to stay updated with our latest content. Thank you for your support! There are many options for raising growth capital for established startups. With all the attention paid to venture capital, we sometimes forget that the […]
Times might be hard for global tech firms, but the largest neobanks in Latin America are not showing it. The region’s biggest fintechs have demonstrated remarkable resilience in the third quarter of the year, improving profits at a fast pace while acquiring millions of customers in the period. Even as the region faces inflation and […]
While it is not yet a wave, fintech consolidation is starting to pick up. And yesterday we learned of another deal, this one in the investing space. While this deal was telegraphed a few months ago there was an official announcement yesterday. Leading investment fintech Yieldstreet is acquiring the real estate platform Cadre. Terms of the deal were not disclosed but […]