The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies. But the setback turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer Experience Officer […]
Editor’s Note: Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an anchor for other third-party data, which allows users to be identified and retargeted even without using cookies. CM sister pub AdExchanger looks how Perry Ellis uses […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world’s most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest […]
Many loyalty operators are grappling with measuring the effectiveness of their programmes and keeping them relevant in an ever-evolving marketplace. If this resonates with you, rest assured you’re not alone. Only 38% of loyalty programme owners confidently measure their programme’s incremental profit* and many operators are unsure of how to gauge programme performance. Without such […]
Executive Interview with Danni Peirce, CEO 7-Eleven, part of the DFI Retail Group 7-Eleven Inc (7-Eleven), a subsidiary of Seven & i Holdings Co Ltd (Japan), is the largest convenience and fuel retailer in the world. The company operates through franchise and license models and through its franchisees, licensees and affiliates, has presence in Asia, […]
Within a year of ChatGPT’s launch, more than half of businesses (54%) were taking steps to implement GenAI in various parts of their organisation. In the marketing world, this included tools that could help generate imagery and text and create smart personalisation when communicating with customers. Disappointment with GenAI, Who’s to blame? But, by the […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee, are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Webinar: Harnessing AI for Enhanced Customer Loyalty is taking place tomorrow, Tuesday 1 October. The Wise Marketer has assembled a group of panelists with a unique understanding of the dynamics occurring at the intersection of AI and Customer Loyalty. This roundtable discussion will provide […]
Thanks to an explosion of user-generated content surrounding the company’s insulated tumbler products, Stanley’s organic social and digital engagement is likely envied by more than a few brands. The “pack my Stanley with me” TikTok trend, for instance, has users converting the tumblers into mini backpacks by attaching a range of accessories to them, thereby […]
Collaboration optimizes the data collection process for small and mid-sized enterprise companies CARY, N.C. — Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models. “Marketers today are inundated with data, making it […]