The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No longer a siloed function focused on generating leads, marketing has evolved into a strategic force multiplier for companies seeking to drive deeper customer relationships, supercharge […]
September 09, 2024, 06:00 AM Eastern Daylight Time BOSTON & TORONTO–(BUSINESS WIRE)–Exchange Solutions, a leading provider of loyalty and customer engagement solutions, is pleased to announce the appointment of Darren Thompson as Senior Director of Partnerships. Thompson brings over two decades of experience in the loyalty industry, having held key roles at several prominent organizations […]
The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing. This process lays the foundation for AI […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years. With […]
A Renewed Focus on Zero Party Data and Artificial Intelligence creates a Greenfield for Loyalty Marketing. The reaction by marketers over Google’s 2020 announcement that its Chrome browser would no longer accept third-party marketing cookies was akin to the desperate gasp of someone whose very life was under threat. As the initial shock abated, marketers […]
Zilch turns profitable within just four years post-launch. CEO announces $130m (£100m) annual revenue run rate — 100% YoY growth. Mark Wilson, former CEO of Aviva and AIA and current BlackRock Board member, joins Zilch’s Board. Rapid revenue growth beats average UK and US tech industry growth by over 10 years. LONDON — Zilch, the […]
NOVA Selects Triton Digital’s Sounder To Offer End-to-End Solution for Audio Advertising SYDNEY — Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced its partnership with NOVA Entertainment, Australia’s leading independent audio entertainment business, to implement Triton’s Sounder solution across NOVA’s audio portfolio, marking a significant […]
Study Conducted by The Wise Marketer in Partnership with vLoyalty Highlights the Manual Nature of Many Loyalty Systems – “Quick to Serve, but Not All are Quick to Automate” DALLAS, Tx. –(September 25, 2024)– A recent study conducted by The Wise Marketer in collaboration with vLoyalty, a leading provider of loyalty automation solutions, has shed […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
Insights from the 2024 Power of Satisfaction Research by Valuedynamx In the ongoing race to lead the market, brands are not merely competing for attention from customers, they are vying for enduring customer devotion. That’s where a customer loyalty strategy comes in: helping your brand break through the noise and build lasting relationships. Loyalty programs […]