Milan, Italy – Huawei hosted the Reaching China’s Premium Audience with Huawei Summit on September 10th at the Palazzo Parigi, connecting to prominent CEOs and industry trailblazers from leading fashion, luxury, and travel brands, on sharing global connectivity through data-driven advertising solutions. Mr Shan Xuefeng, President of Huawei Consumer Cloud Service Europe kicked off the summit with an […]
Ocado Retail, the UK’s fastest growing grocer, is today marking a new chapter in its retail media journey with the launch of Ocado Ads, building on its long history in the space. Ocado’s online-first operating model will allow Ocado Ads to drive measurable growth for its brand partners, while delivering relevant advertising and a personalised […]
Digital Marketing leader, Incubeta, has announced its acquisition of Shout Bravo, a organic content marketing partner. This will enable Incubeta to offer a complete organic search experience that represents the future of search. This follows the acquisition of leading advanced data and analytics partner, Persuasion, and significantly enhances Incubeta’s ability to drive its total search offering. SEO […]
Pepsi’s latest initiative to support small businesses is centered around elevating local restaurants and the role they play in building connections between people in local communities. The campaign, dubbed “Local Eats Better With Pepsi,” kicked off last month with a spotlight on the hometown restaurant of singer Kelly Rowland, which featured the celebrity paying homage […]
Editor’s Note: New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. A column in CM sister pub AdExchanger from Lucas Long, Head of Global Privacy Strategy at InfoTrust, […]
Editor’s Note: Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make some noise about that—and make the case for bringing a game to Ireland—Jameson […]
This episode is also available in video format on www.Loyalty.TV. This episode features unique insights – hot off the press – from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 cross-generational consumers across fourteen Asia Pacific markets, this report is designed to help […]
Executive interview with Bobby Tinsley, CEO and Co-Founder of SKUx The Wise Marketer continues its Wiser Loyalty Series, this time with a guest made possible by the CMO Council. Bobby Tinsley is co-founder and CEO of SKUx – a company that is pioneering the future of item-level payments to bring about major improvements in the […]
Executive interview with Jay Loeffler, Chief Sales Officer, Valpak The business of customer loyalty has its roots in direct mail, and as data-driven marketing continues to garner investment, it might be easy to lose track of how valuable direct mail continues to be for consumers across the U.S. We sat down with Jay Loeffler, Chief […]
Powerful add-on to the direct ordering platformempowers brands to build lasting customer connections and drive business growth NEW YORK, Sept. 12, 2024 /PRNewswire-PRWeb/ — Checkmate, a leading ordering solutions provider for restaurants, announced today the launch of its new Loyalty & Marketing platform, adding a powerful suite of customer engagement tools to its already robust […]