Conference summary and highlights from Day Two The first ever Loyalty Summit CXM was held in Los Angeles at the Beverly Hilton November 14-16, 2023. There was so much good content presented that we are sharing the conference report in two parts. You can read Part One here. Onwards with Part Two! Matt Sutton, CMO […]
In this weeks episode of Let’s talk “a little” loyalty Tom Peace reviews the original podcast where Paula Thomas was joined by Simon Rowles Managing Director of Beyonde, who discussed the latest customer strategy and inspiring loyalty propositions in the marketplace. “Beyonde” is a customer experience consulting firm based in Sydney Australia, with a single-minded focus on identifying, evaluating, and implementing […]
If a financial institution looks beyond the hype of AI and tempers its expectations, it can use AI to deliver measurable business results. That’s been the experience of Amount’s director of decision science Garrett Laird. Given the interest in Chat GPT and related tools, the recent buzz around AI is understandable. Like many in fintech, […]
While the OpenAI saga continues without any major changes in the last 24 hours our featured story today concerns the SEC and crypto. Yesterday, the SEC announced that it is suing Kraken for operating as an unregistered securities exchange. This follows similar actions in June against the two largest crypto exchanges, Coinbase and Binance. The SEC still really, really […]
Summary and highlights from this first-time event in North America The first ever Loyalty Summit CXM was held in Los Angeles at the Beverly Hilton November 14-16, 2023. Tommy Danielson and his team put on a great show, gathering notable people who shared content with the audience of delegates numbering over 150. Rick Ferguson served […]
This Week’s News The weekly Loyalty Newswire from The Wise Marketer delivers a curated list of the latest news and announcements from around the globe on all topics related to customer loyalty. We share news on a spectrum of topics, all with the intention of giving you an “info boost” to start your week. The […]
Dani Fava, Group President of Product Innovation at Envestnet Hi guys, welcome to the Fintech Coffee Break. I’m your host, Isabelle Castro. This week I joined Dani Fava Group President of Product Innovation at Envestnet for my coffee break to talk about the promise of generative AI for the financial advisory. With AI being one […]
Rising interest rates drive retailers to seek new options that will encourage safe consumer spending. That is good news for companies like Accrue Savings, which offers an FDIC-insured wallet that helps customers build a balance with their favorite retailers. The incentivized wallet deepens brand engagement. According to a recent Bankrate retail card survey, the average […]
The world continues to experience the reverberations and after-effects of the “Barbie” movie’s phenomenal success—reflected in no small part by a 16 percent increase in Mattel’s third-quarter sales. It’s also taught influencer marketing teams a few valuable lessons about authenticity, hypertargeting and the dangers of tokenism, according to a column in PRNEWS from marketing agency […]
Though the digital marketing industry has made moves to embrace diversity and serve underrepresented audiences in recent years, there remains a gap between the intention of industry leaders and the reality of multicultural marketing in practice, according to an article in AdMonsters. But some of that can be solved with the right technology tools. For […]