This week’s Customer Loyalty and Digital Marketing News From the Editor There is new technology being announced to serve customer loyalty needs. Even though some people observe that loyalty tech is a “buyer’s market,” new entrants continue to surface. We also see a continuous stream of new partnerships announced as compatible brand alliances are a […]
Benepik, a leader in Rewards, Loyalty, and Corporate Gifting, has recently introduced a Consumer Loyalty Program. This move comes into play as the consumer brands are flocking towards first- party data and real-time insights, aiming to retain consumers and acquire new ones through personalized campaigns and repeat business. First- party data empowers brands with direct, […]
Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, Aaron Dauphinee bring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and this month they […]
Delivers the new online checkout solution to anyone looking to check out with Paze MINNEAPOLIS–(BUSINESS WIRE)– All U.S. Bank clients with eligible credit and debit cards now have access to Paze℠ , a new online checkout solution that makes online shopping more convenient. Paze is an easy checkout experience with no manual card entry, no […]
An innovative payments and loyalty solution to expanding to a global market. Industry giants, Brian Dunne, based in the UK, and Debbie Ghillino, based in South Africa were so impressed with the value proposition and the potential of the technology created by Australian based Elevate Loyalty Pty Ltd, they have invested and joined forces to […]
The point of differentiation for Denon PerL Pro earbuds within the audio space is its ability to personalize and optimize each user’s music listening experience through its proprietary “adaptive acoustic technology.” But even if the product performs amazingly well for those who experience it, from a marketing perspective this presents an awareness challenge. “The point […]
Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? New data shows that more than more than 50% of […]
Editor’s Note: e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand Officer Laurie Lam about the company’s ambitions to be a consumer destination—and not just a brand. Below is […]
The partnership integrates Onetag’s Smart Curation platform with Audigent’s programmatic activation offering for higher media quality across the ad ecosystem London, UK: Leading data activation, curation and identity platform Audigent, today announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities. By integrating Onetag’s Smart […]
Nexxen will provide self-service TV data through The Trade Desk for the first time in the U.K. and Canada, enabling more efficient media investment across the premium internet New York – Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced a strategic data partnership with The Trade Desk. […]